Episode 138 | Why Now is the Perfect Time to Launch an Online Offering

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Episode 138 | Why Now is the Perfect Time to Launch an Online Offering

As we move into Fall, we honestly cannot wait to get down to more serious work and slide right back into high productivity mode. This is traditionally the busiest time of year for us. School is starting again, colder weather and the end of the year is looming, and it’s time to sip coffee and get down to business. It's the season for more work and there is literally no better time to get down to launching your first, or your new, online offering.

These days, online courses have become akin to a business card and clients and students are increasingly coming to expect you to have some kind of dynamic online content. Online courses, membership sites, and group coaching programs can be an incredibly lucrative income stream.

In this episode, we lay out the main reasons why now is a better time than ever to get started, so put that fear of failure aside and let's get things rolling!

 

Key Points From This Episode:

  • It is the season of more work! We love getting down to things in fall!

  • Online teaching and using this service as your new business card.

  • Experiential interactions; the trends of web-based platforms.

  • Creating another source of income from your online space.

  • Building a reputation, multiple revenue streams, and a solid audience. 

  • It is so affordable to get online and start selling your expertise!

  • The ongoing puzzle and the success that constantly grows with time and effort.

  • The availability of cheap and amazingly useful tools for doing your thing! 

  • Taking action to get past your fear of failure and anxieties around starting.

  • Learning and laughing at your failures; the correlation between wins and losses.

  • Our signature beta launch formula and why it is easier than ever to get yourself out there.

  • The timeline for getting to a launch from where you are!

  • And much more!

 

Words of Wisdom:

“You need more than just a static presence on the internet, even social platforms are moving towards more experiential interaction.”

 

Links Mentioned in Today’s Episode:

Namastream — https://namastream.com

Become an Online Teacher Course — https://www.soulful.mba/teacher

Kevin Kelly — https://kk.org

Wireless Go — https://www.rode.com/wirelessgo

Sweetwater Audio — https://www.sweetwater.com

 

Joy: EmmaClaireShop on Etsy — https://www.etsy.com/shop/EmmaClaireShop

Hustle: Beta Launch Lab Checklist— http://betalaunchlab.com/



p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 137 | The Cold, Hard Truth About Making Money Online

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Episode 137 | The Cold, Hard Truth About Making Money Online

On this episode of the show, we talk about mindset triggers that may be holding you back from making the kind of money you’re looking to make online. This episode is an important next step in our Women and Money Series, where we share the tough-love lessons we’ve learned about our own mindset traps and how limiting beliefs can drastically affect your ability to make money.

 

We see these patterns, these excuses, these victim mentalities play out all the time online and in this episode, we take the opportunity to address the common thought patterns that get so many of us stuck in a rut. Here, we break down the Top 7 limiting beliefs/excuses we hear way too often:

1. I can’t do what everyone else is doing.
2. There’s so much free stuff out there...who’s going to pay for mine?
3. Not embracing your inner salesperson.
4. I won’t be able to figure it out.
5. I’m not techie enough!
6. Always telling old stories.
7. I don’t really believe yoga teachers (or health coaches or spiritual teachers or personal trainers or ______ ) can make money.

If any of these excuses ring true to you, we’re going to help you kick them to the curb!

 

Key Points From This Episode:

 

•    Failure to launch: The two types of dreamers you don’t want to be.

•    Why you need to take action and take a chance on yourself.

•    The comparison game and how to finally stop playing it.

•    Why you should still charge a fair price even though everything already exists for free.

•    Discover how to embrace your inner salesperson.

•    How to actively start believing that you CAN do hard things.

•    Find out why your excuses about technology are not helpful.

•    A shout out to the softer skills: empathy, communication, compassion.

•    How to break the “belief ceiling” and stop telling yourself old stories.

•    The importance of writing a new story and acting on it every day.

•    The value of building a scalable teaching/coaching business online today.

•    And much more!

 

Words of Wisdom:

 

“Keep your eyes on your own page and do the work.”

 

“Saying you’re ‘not technical’ is not a valid excuse. Of course you can do it.” 

 

 

Links Mentioned in Today’s Episode:

Soulful MBA — https://www.soulful.mba/

Namastream — https://namastream.com/

 

Joy: TAXA Cricket — https://taxaoutdoors.com

Hustle: Apple Watch — https://www.apple.com/apple-watch-series-4/


p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 136 | Having Faith and Knowing Your Numbers with Lori Kennedy

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Episode 136 | Having Faith and Knowing Your Numbers with Lori Kennedy

“I wanted the business more than I was afraid of the fear of not being able to pay the debt back.”  - Lori Kennedy

 

Our current series on women and money has encouraged many of you to reflect on your own money stories. During this process, you may have uncovered beliefs that are preventing you from reaching your full potential and this series is meant to unshackle you from these restraints through the stories shared by other women who have experienced similar circumstances.

In today’s episode, you’ll get to hear more about Lori Kennedy’s money journey, including her bold sales goals, her belief in the importance of women starting businesses, and why she gets frustrated when she sees women holding themselves back as entrepreneurs.

Given her level of success today, you may be surprised to hear that Lori is “not good with numbers” and even failed high school math, but she is living proof that obstacles like these are possible to overcome. Once an over-spender, she shares about learning to view money and debt as neutral and to remove emotion from the equation in growing her business.

 

Key Points from This Episode: 

•    How Lori came into her role as an entrepreneur and being self-employed from a young age.

•    Discovering her purpose and how the journey helped her to become a better human being.

•    Growing up in an affluent home and always wanting to make her own money. 

•    Not understanding the value of money, compulsive shopping and getting into credit card debt.

•    What Lori has learned about the importance of paying attention to and tracking the numbers.

•    Cultivating a mindset where she has faith that everything will be ok.

•    An incident of running into a cash flow crisis, how she dealt with it, and what she learned.

•    Why she was not afraid of incurring debt to grow her business.

•    How defining what rock bottom looked like for her served her well from early on.

•    Where she starts the money conversation with the women she coaches.

•    Showing the reality of growth to people based on straightforward numbers.

•    Looking critically at how you spend your time and accepting the pre-revenue phase.

•    Getting beyond the conversation about money blocks.

•    Having her home professionally organized and the hustle of integrating a sales department.

•    And much more! 

 

Links Mentioned in Today’s Episode:

Namastream — https://namastream.com/

Soulful MBA’s Become an Online Teacher Course — https://www.soulful.mba/teacher

 

Connect with Lori:

Lori Kennedy on LinkedIn — https://ca.linkedin.com/in/lorikennedyinc

Lori Kennedy on Instagram — https://www.instagram.com/lorikennedyinc/

Lori Kennedy on Twitter — https://twitter.com/lorikennedyinc

Take Your Health Practice Online Group — https://www.facebook.com/groups/takeyourhealthpracticeonline

The Business of Becoming Podcast — https://thewellnessbusinesshub.com/podcast/

 

Joy: hiring a professional organizer

Hustle: integrating a sales department


p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 135 | How a Group Coaching Program Can Fast-track Your Business

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Episode 135 | How a Group Coaching Program Can Fast-track Your Business

In this episode, we discuss the benefits of joining a group coaching program and explain why being part of one can help fast-track your company’s growth. We have both served as students and as mentors in group coaching programs and we have seen the power that comes from working in community.

We discuss the five key results we’ve observed within our Inner Circle community, from stress-free decision-making to feeling less isolated and more inspired. A group coaching program can also help you conserve your energy in order to allow you to focus on what’s really important to you.

Starting a business is not easy, but being uncomfortable is often where the magic happens. So why not step out of your comfort zone, while being supported and mentored by those who have been through it all before?

To learn more about the huge advantages of joining a group coaching program, tune in today!

Key Points From This Episode:

•    How groups help alleviate decision fatigue through mentorship and peer learning.

•    How being in a facilitated community can save you time—both long- and short-term.

•    How mentorship and support can help you to fast-track your growth, which leads to quicker financial freedom. 

•    How a sense of community helps keeps you motivated.


Words of Wisdom:

“There is no right or wrong; there are just two decisions that reveal different outcomes. Make the decision, make it quick, and move on.” — Sandy Connery

“It’s going to be uncomfortable either way. Choose the brand of discomfort that’s going to give you the result you want.” — Jeni Barcelos 

 

Joy: Atomic Habits by James Clear

Hustle: On-demand Masterclass

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 134 | Claire Pelletreau on Getting Honest About Money

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Episode 134 | Claire Pelletreau on Getting Honest About Money

Continuing with our women and money series, we are thrilled to share this recent interview with Claire Pelletreau—a Facebook Ads expert who runs a six-figure online business and hosts The Get Paid Podcast.

As you may infer from the name of her show, Claire loves to talk about all things money. Once a week, she sits down with entrepreneurs and asks them tough and very personal questions about their businesses. A standout from these episodes is her tradition of asking guests what they pay themselves—a question that most people would admit is quite uncomfortable.

In this episode, Claire shares insights about her own business journey and reveals what it’s like to ask her guests about money. We also get into why Claire believes paid ads are so important and how she manages her own success.

We absolutely love Claire's work and we both listen to EVERY episode of her show. It is so affirming and enlightening and we are grateful for her contribution to the broader money conversation. Enjoy the episode!

 

Key Points From This Episode:

•    Asking the questions that no one seems to want to ask on a podcast.

•    How Claire started work as a freelancer while employed elsewhere.

•    Finding early guests for the podcast who were comfortable talking about money.

•    Why Claire still gets nervous asking what people pay themselves.

•    Unpacking a particular person's story and looking beyond a snapshot.

•    Claire's younger years, career dreams, and how she came into entrepreneurship.

•    Discovering money mindsets and how important this moment was for Claire's journey.

•    Claire's current money goals; why she is currently focussing on income over revenue.

•    Business scaling and why ads are so essential.

•    Claire's family, friends and social community; their reactions to her success.

•    The divide between online entrepreneurs and the rest of the world.

•    The most surprising elements of hosting a podcast about money. 

•    This week's top of mind question round with Claire!

•    Claire's joy and hustle recommendations.

•    And much more!

 

Links Mentioned in Today’s Episode: 

Become and Online Teacher — https://www.soulful.mba/teacher

Namastream — https://namastream.com/

Brooke Castillo — https://thelifecoachschool.com/

Brooke Castillo on The Get Paid Podcast — https://clairepells.com/63/

Nathan Barry — https://nathanbarry.com/

ConvertKit — https://convertkit.com/

Denise Duffield Thomas — https://denisedt.com/

Get Rich, Lucky Bitch https://www.amazon.com/Get-Rich-Lucky-Bitch-Release-ebook/dp/B00BSG124I

Crazy Rich Asians https://www.goodreads.com/book/show/16085481-crazy-rich-asians

 

Joy: Show Your Work Podcast — https://laineygossipentertainment.libsyn.com/

Hustle: Instagram + Facebook Ads

 

Connect with Claire

Claire Pelletreau — https://clairepells.com/

The Get Paid Podcast — https://clairepells.com/category/podcast/


p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 133 | Women, Money, and Mindset

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Episode 133 | Women, Money, and Mindset

Our series on women and money continues, and today’s episode is about getting your mindset set up for building wealth. We want you to confront your own  money stories and to uncover those internal narratives that could be holding you back.

 

We’ve heard some encouraging feedback from listeners who have benefited from our conversations and we want to continue the discussion—this time focused on mindset and limiting beliefs. We all face self-sabotaging thoughts on occasion and it is important for us, as women, to collectively confront these issues so that we can move passed them as a community. 

 

Today we get into self-imposed limitations, balancing vision and action, the ever-present victim mentality, and setting realistic goals.

 

Key Points from This Episode: 

• How the things we surround ourselves with unknowingly define our limitations. 

• Why we tend to set ordinary goals when we should be aiming for the extraordinary.

• Banishing your self-imposed limiting beliefs by reflecting on your childhood dreams. 

• How the messages we receive about money as little girls impose certain limits on us. 

• Committing to a goal and starting to ask “Why not me?”

• The need for a balance between having a strong vision and taking action. 

• How we set ourselves up for failure in the language we use to describe our goals.

• The victim mentality that has people waiting for the universe to make their dreams come true.

• Being careful not to glorify the first step and forgetting about the hundreds of steps thereafter.  

• Taking ownership of and committing to the process of getting to where you want to be. 

• Setting realistic goals, realizing that it takes time. 

• The unrealistic expectations we have of the first years of business. 

• The advantages and disadvantages of the normalization of online business. 

• And much more!

 

 

Links Mentioned in Today’s Episode:

 

The Soulful MBA — https://www.soulful.mba/

Kelly Diels — http://www.kellydiels.com/

Emily Williams — https://www.iheartmylife.com/

Bill Gates on Twitter — https://twitter.com/BillGates

 

Joy: One Big Happy Life on YouTube — https://onebighappylife.com

Hustle: The Big Leap on Amazon — https://amzn.to/32Kurjt



p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 132 | Kelly Diels on Women, Money, + Power

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Episode 132 | Kelly Diels on Women, Money, + Power

Welcome to another episode of the Soulful MBA Podcast! Inspiring us today is feminist marketing consultant and writer, Kelly Diels, who joins us for the next episode in our Women and Money series.

When we first came across Kelly’s website, we could not stop reading through her refreshing  body of work on the intersection of feminism and online business. What struck us in particular was her focus on women and their finances and her own personal story, which she shares with us today.

Kelly helps feminist entrepreneurs and culture makers sell to women without selling out by teaching feminist principles, including how they apply to marketing and other facets of business. She talks openly about controversial topics, including the false perceptions that exist around poor people and money.

As a busy mom of five kids and a thriving entrepreneur, Kelly’s story is motivating and her message is profoundly important. 

Key Points from This Episode:

•    How growing up shaped Kelly’s relationship with money.

•    Dispelling the myth that poor people are “bad” with their finances.

•    The need for more narratives around stabilizing your revenues before attempting to scale.

•    Research that proves female entrepreneurs are incredibly capital resource efficient.

•    Teaching, coaching, and self-development as necessary skills for any culture.

•    Women filling in the gaps and doing uncompensated labor as a societal expectation.

•    Why you should charge someone for ‘picking your brain!’

•    Fast fashion and being more mindful with your purchasing decisions.

•    Shifting her business model after a family crisis required her to increase her income.

•    Raising capital and using credit to build a business.

•    Defining what the Female Lifestyle Empowerment Brand (FLEB) is and aims to do.

•    Signing with a literary agent and writing a book about culture making.

•    Kelly’s tool for calculating your break even, thrive, and stretch numbers.

•    And much more!

Words of Wisdom:

“There’s this idea that women are risk averse and not good entrepreneurs and they need all this extra training. In fact, we get to profitability faster and we are way more capital resource efficient.” — @KellyDiels [0:07:08]

 

Links Mentioned in Today’s Episode:

The Soulful MBA — https://www.soulful.mba/

Kelly Diels — http://www.kellydiels.com/

SheEO — https://sheeo.world/

Namastream — https://namastream.com/

PayPal — https://www.paypal.com/

Stripe — https://stripe.com/

Gloria Steinem — http://www.gloriasteinem.com/

Bell Hooks — http://www.bellhooksinstitute.com/

Adrienne Maree Brown — http://adriennemareebrown.net/

Soraya Chemaly — http://www.sorayachemaly.com/home.html

Linda Bacon — https://lindabacon.org/

The Myth of Capitalism on Amazon — https://www.amazon.com/Myth-Capitalism-Monopolies-Death-Competition/dp/1119548195

Sister Citizen on Amazon — https://www.amazon.com/Sister-Citizen-Shame-Stereotypes-America/dp/0300188188

Audre Lorde — https://www.poetryfoundation.org/poets/audre-lorde

 

 

Joy: lemon oil / Donte Colley on Instagram / favorite mug

Hustle: business spreadsheet


p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 131 | Emily Williams on Mastering Your Money Mindset

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Episode 131 | Emily Williams on Mastering Your Money Mindset

As part of our Women and Money series, we’re thrilled to bring you an interview with the powerful and inspiring Emily Williams.

Emily is a success coach and the author of the new book: I Heart My Life. Emily teaches women to examine their mindset around money and to do away with the limits we so often put on ourselves. She reveals how our false backstories are holding us back, and she shows us that, as ambitious women, we need to have more conversations about what we desire—including stories and examples that represent successes we can emulate. Emily is such a great example of this kind of success and her fearless attitude is something we can all learn from. 

Emily shows us that we have such amazing power to transform and mold our very existence through our thoughts, including the amount of money we have access to.

 

Key Points From This Episode: 

•    The beginnings of Emily's business, life coaching and discovering purpose.

•    Emily's snowballing experience of starting I Heart My Life.

•    The work that Emily does with women now and how she fell into this role.

•    Day to day to life for Emily and getting started early every morning.

•    Working with her husband—how this all came together and their great partnership.

•    Emily's process and the opening phase with clients; removing denial.

•    Making more money in order to serve more people, more powerfully.

•    Why we should not be worrying about money and creating more space and energy.

•    Holding back, lack of belief, fear and how limiting these feelings can be.

•    The power of envisioning your plans, creating new beliefs and making things happen!

•    Drawing on available resources and spending what is necessary to start a business.

•    The collection of limiting beliefs that hold us back from reaching our potential.

•    Emily's thoughts and tips for pricing; start with your own intuition.

 

Links Mentioned in Today’s Episode:

 

Namastream Software — https://namastream.com/

Soulful MBA — https://www.soulful.mba/

Bulletproof Coffee — https://www.bulletproof.com/blogs/recipes/official-bulletproof-coffee

Marianne Williamson — https://marianne.com/

Law of Divine Compensation — https://www.amazon.com/Law-Divine-Compensation-Money-Miracles-ebook/dp/B007HB8EV2

Big Magic — https://www.goodreads.com/book/show/24453082-big-magic

Elizabeth Gilbert — https://www.elizabethgilbert.com/

Oprah Winfrey — http://www.oprah.com/index.html

Nicholas Sparks — https://nicholassparks.com/

The Notebook — https://www.goodreads.com/book/show/33648131-the-notebook

David Neagle — https://davidneagle.com/

Trello — https://trello.com

 

 

Connect with Emily:

Emily Williams — https://www.iheartmylife.com/

I Heart My Life https://www.amazon.com/Heart-My-Life-Discover-Transform/dp/1788172868/

 

Joy: The Successful Mind Podcast — https://successfulmind.wpengine.com/

Hustle: Asana — https://asana.com/

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 130 | Our Money Stories

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Episode 130 | Our Money Stories

In this episode, we’re getting vulnerable and sharing our money stories with you.

This is not always an easy topic to discuss publicly, yet we need to start having these conversations in order to remove some of our collective shame about money—shame that is not helping any of us, particularly women.

Going back to our memories of childhood, we share some of the difficult circumstances that shaped our understanding of—and relationship to—money. We hope that our experiences will give you the courage to confront your own stories about money.

Don’t miss out on this heartfelt conversation!  

Key Points from This Episode:

  • What growing up with a single mom taught Sandy about hard work and owing money.

  • Why Sandy decided to transition from the medical field to business and entrepreneurship. 

  • Jeni’s father: a musician, a brilliant mind and the drug problem that ruined him. 

  • An unstable financial life of alternating between being wealthy and poor. 

  • Jennifer’s experience of money as something you can’t control. 

  • The additional financial strain when Sandy’s mom took in a paraplegic foster child.

  • Jeni leaving home at 16 and applying for financial emancipation from her parents.  

  • Losing her father and deciding to postpone grad school for fear of student loan debt. 

  • The common problem of women not having their own money (and therefore little agency).  

  • How Jeni felt like she needed to prove her worth through success in her work.  

  • Why hustling and working really hard do not always equate to success.  

  • Having to still recognize and address mindset problems about money. 

  • Holding on to money versus investing it in real estate and the fears around it. 

  • Views on retirement, saving toward it and preparing for the unknown future. 

  • The need for women to build wealth for themselves and become investors.  

  • And much more!  


Links Mentioned in Today’s Episode:

Soulful MBAhttps://www.soulful.mba/

Namastreamhttps://namastream.com/

FreshBooks https://www.freshbooks.com/

QuickBookshttps://quickbooks.intuit.com/

 

Joy: Bench

Hustle: points-based business credit card (like this one)



p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 129 | How Joining a Mastermind Can Grow Your Online Business

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Episode 129 | How Joining a Mastermind Can Grow Your Online Business with Sara Christensen

In this episode, we chat with entrepreneur Sara Christensen—a leading expert in business mastermind groups, who has been curating and running them since 2010.

Sara’s current business, Kickass Masterminds, rigorously curates and professionally facilitates structured mastermind groups and Sara shares how masterminds can be an extraordinary way to get the support and accountability you need to grow your business.

Over the past 25+ years, Sara has started and grown five businesses—the largest being a telecommunications company that was doing upwards of $10 million in revenue per year and which employed 75 people.

When Sara is not masterminding, she can be found sipping bourbon or singing along to Fleetwood Mac. She currently lives in Austin, TX with her man and their three dogs.

Joy: rescue pug 

Hustle: Apple Watch

Other Mentions:

Learn more about KICKASS MASTERMINDS

Sara on Instagram

Traction

The War of Art: Break Through the Blocks and Win Your Inner Creative Battles


p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 128 | Lessons Learned After 5 Years

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Episode 128 | Lessons Learned After 5 Years of Online Business

We’ve just celebrated the 5 year anniversary of our fateful meeting at a gathering for tech entrepreneurs in the mountains of Colorado. This was the birth of a friendship that’s evolved into the business we run together today.

In this tell-all episode, we discuss what’s surprised us so far in our business journey, what we’re most proud of and what advice we’d give to someone just starting out in online business.

Joy: On Being Human by Jennifer Pastiloff

Hustle: real estate investing

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 127 | Kelly DiNardo on Living a Life of Exploration

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Episode 127 | Kelly DiNardo on Living a Life of Exploration

Kelly DiNardo is a freelance journalist and the author of several books including Living the Sutras: A Guide to Yoga Wisdom beyond the Mat, which gives readers a modern, accessible and personal look at ancient yogic philosophy and the wisdom found within.

She is also the producer, editor and co-host of the Living It podcast and owner of Past Tense yoga studio in Washington, DC.

As a freelance journalist, Kelly specializes in exploration – whether it’s internally through yoga and meditation, physically through health and fitness, culturally and socially through profiles, or the myriad ways travel brings all of that together.

Kelly has written for magazines and newspapers such as O: The Oprah Magazine, Martha Stewart Living, The New York Times, National Geographic Traveler.

Kelly embodies a level of grounded ambition. With a career that embodies freelancing, entrepreneurship, writing, and yoga, she offers us an example of what’s possible if we’re really willing to dig deep and own our multifaceted, whole selves.

Joy: take time off

Hustle: pen + paper list / clean desk / podcasts 

Connect with Kelly:https://kellydinardo.com


p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 126 | The Value of a Wife

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Episode 126 | The Value of a Wife

On this episode of the Soulful MBA podcast, we talk about a slightly controversial topic—the value of a wife. We touch on several articles we’ve read recently about the economic benefits for men who have a wife at home (or at least in a position where she is still primarily responsible for childcare and the emotional labor that takes place in families).

As feminists and entrepreneurs, we felt that it was important to invite this conversation into our community because there is still so much we need to shift in our culture around gender and the workplace.

Do you also wish for a wife—someone to take care of all the details and homework so that you can focus on your career and on building your business?

The first article we’re discussing is “70% of Top Male Earners in the US Have a Spouse Who Stays Home”. Another article we’d like to talk about is titled “What ‘Good’ Dads Get Away With”, which is the other side of the coin. You might have a husband who does a lot more than most husbands and fathers, yet you still find yourself being the primary caretaker and filling in all the gaps in your family’s day-to-day life.

Either way, women are often financially marginalized by gender roles and these seem to be exacerbated when we become mothers. This conversation affects almost all of us and it has to be acknowledged that it is still largely an unequal playing field. Something’s got to give!

Key Points From This Episode:

•    Examples of the silent labor we as women do that we’re not always aware of.

•    How men still have a higher earning capacity in the existing economic structures.  

•    The unequal playing field, where men have a different set of opportunities than women.

•    The double pressure on women to be home with the kids while also building a career.

•    Why so many women choose to hold back on their own ambitions.

•    The gender pay gap as a root cause of women staying home with the kids.

•    Drop the Ball and what women can do to change the patterns of unequal burden.

•    Why women often don’t ask for help.

•    Buying your way out of these part-time family responsibilities as a possible solution.

Words of Wisdom:

“He can turn off when he comes home from work and I can’t because there are just so many little, minute things that we have to deal.”

“Not only do customers expect to pay less for products from women owned companies, but women who launch their own businesses also have a harder time attracting venture capital funding or bank loans.”

Links Mentioned in Today’s Episode:

Soulful MBA — https://www.soulful.mba/

Tiffany Dufu — http://tiffanydufu.com/

Drop the Ball: Achieving More by Doing Less

Rachel Hollis — https://thechicsite.com/

Joy: SOMA System Focus Roller

Hustle: 70% of top male earners in the US have a spouse who stays home / What ‘Good’ Dads Get Away With


p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 125 | 7 Tips for Stellar Social Media Videos

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Episode 125 | 7 Tips for Stellar Social Media Videos

Today on the show we will be giving you seven tips for creating captivating and impactful social media videos! Video has been the format for social content for years and it shows no signs of letting up.

So what better way to master your social media skills than to brush up on your video creation strategy? These tips apply to both live and recorded video, and we touch on video primarily for Facebook and Instagram.

It is very important to keep your video content and each individual video within the larger picture of your social media strategy, so be sure to consider your audience and you can reach them in the most appropriate spaces and ways.

The tips we run through in this episode include having a clear goal and purpose for a video, deciding on a platform, headline creation, content and message preparation, calls to action, captions and subtitles, and lastly, thumbnail selection.
 

Key Points From This Episode:

  • Making sure you have a clear goal and purpose for your video.

  • Which platforms should you use to share a video?

  • How to create a compelling headline.

  • Outlining your content while steering away from full scripting.

  • Your all important call to action!

  • Captions, subtitles and adding supplementary text to your videos.

  • Selecting an amazing and compelling thumbnail.

  • The joy and hustle for this week!

  • And much more!

  •  

Words of Wisdom:

“You should really consider how a single video fits into your larger editorial calendar.”

“You must drill down and figure out where your people are spending their time and how to reach them best in that space.”

Links Mentioned in Today’s Episode:

Namastream — https://namastream.com

Soulful MBA — https://www.soulful.mba

Clipomatic —https://www.apalon.com/clipomatic.html

Handbrake — https://handbrake.fr

 

Joy: Benro Let’s Go Selfie Stick + Tripod

Hustle: The Social Media Video Checklist


p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 124 | Trends in Online Business: Spring 2019

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Episode 124 | Trends in Online Business: Spring 2019

In this episode, we take a look at some of the current trends in online business we’re noticing in the Spring of 2019. From Facebook groups to the “new” Pinterest to shifts in membership and subscription model businesses to the rise of nanoinfluencers and IGTV. 

We dive into five exciting trends that we’ve been noticing, both on social media and in online business in general, over the past few months. We give you our take on what’s working, what’s not, and how you can embrace some of these changes, rather than be overwhelmed by them.

By the end of this episode, you’ll have some concrete evidence of the powerful role Facebook groups still play in connecting us, as well as what to make of the new ads that are going to be popping up all over your Pinterest feed! In addition, we take a look at the exciting shifts big brands are taking toward nanoinfluencers and WHY you should consider becoming an early adopter of IGTV.

Key Points From This Episode:

  • Why many women are only on Facebook for the groups.

  • Why we still recommend Facebook groups.

  • Pinterest recently went public: what does this mean?

  • What the next wave of Pinterest means for bloggers and podcasters.

  • Why we are getting back in the Pinterest game.

  • Shifts we’re noticing in membership and other subscription model businesses.

  • Why your audience really just wants to connect with you.

  • The rise of nanoinfluencers and how this model works.

  • The benefits of being a nanoinfluencer and how to become one.

  • Why are we seeing so much more IGTV?

  • How Instagram is rewarding early adopters of IGTV.

  • And much more!

Words of Wisdom:

“If it’s difficult for you to be on social as a business owner, there’s a mindset shift that has to happen.” — @namastream

Links Mentioned in Today’s Episode:
Audible —
https://www.audibletrial.com/soulfulmba

Pinterest — https://www.pinterest.com
Namastream — https://namastream.com/
Namastream on Twitter — https://twitter.com/namastream
Tailwind — www.tailwindapp.com/
Obvious.ly — www.obvious.ly/
Soulful MBA — www.soulful.mba/
Soulful MBA on Instagram — www.instagram.com/namastream/
Become and Online Teacher FREE Course — www.soulful.mba/teacher

Joy: Felix Gray Glasses

Hustle:
Are You Ready for the Nanoinfluencers?
These Women Are Only on Facebook for the Groups


p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 123 | The Future of Instagram

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Episode 123 | The Future of Instagram

After reaching “peak perfection” on Instagram sometime in mid-2018, the platform has started to shift to less-beautiful, less-curated content. Listen in to hear our views about this changing trend, as well as our evolving beliefs and predictions about social in general.

Looking for some Insta tips? We discuss a number of the new features that Instagram will be rolling out in the near future…

 

Joy: @trinnylondon / @trinnywoodall

Hustle: The Instagram Aesthetic Is Over / 7 Exciting Instagram Features Coming in 2019

 

Other Mentions:How to Use the Donation Sticker on Instagram Stories


p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 122 | Our Controversial Approach to Facebook Groups

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Episode 122 | Our Controversial Approach to Facebook Groups

We’ve got a complicated relationship with our Facebook Group. Every few months we have a serious conversation about shutting it down. Neither of us would ever choose to spend time on Facebook for fun, so our Group is really the only reason we both maintain our accounts on the platform.

Although there’s #noshame in archiving a Facebook Group that’s run its course, there are a few key strategic reasons why we’ve decided to keep ours going (and why you might want to keep yours up and running too).

Joy: connect via old-fashioned IRL networking
Hustle: News Feed Eradicator for Facebook


p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 121 | What is a Beta Launch (and how can it help my business)?

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Episode 121 | What is a Beta Launch (and how can it help my business)?

In this episode, we explain the concept of beta launching—and why we encourage all of our clients to use this strategy to launch new products, programs, and service packages. You’ll learn why we think that releasing an imperfect offer is the most efficient path to success in online business.

To illustrate the power of beta launching, we share our detailed stories of founding two software companies with this method.

Joy: Drunk Elephant
Hustle: Beta Launch Checklist

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 120 | Finding Your Inner Voice with Kelly Covert

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Episode 120 | Finding Your Inner Voice with Kelly Covert

Kelly Covert is an inner voice coach with a passion for helping women believe and achieve their big vision by connecting deeply with the wisdom that is inside of them (all while owning their worthiness each and every day). Through her intuitive, heart-centered coaching, she helps women awaken to their true power as creators and world-changers.

She is the creator and host of the In Her Voice Podcast. Her work has been featured on The Huffington Post, The Elephant Journal, and YourTango.com

Kelly, a recovering perfectionist, is also a professional flutist with Symphoria, a wife, the mother of two teenage boys, and the mama to a beagle named Piper.

Connect with Kelly: website // Instagram

Other Mentions: The Cut: Can You Be Ambitious and Happy? / Girl, Stop Apologizing

Joy: Take a (week )day off!
Hustle:Moonsight Planner

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 119 | A Culture of Failure: The Story of Elizabeth Holmes

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Episode 119 | A Culture of Failure: The Story of Elizabeth Holmes

In this controversial conversation, we share our thoughts and feelings about the downfall of Elizabeth Holmes—the youngest self-made female billionaire in history. After dropping out of Stanford at age 19, Elizabeth founded the heath-tech company, Theranos, and went on to raise a staggering $700 million before losing everything in an epic public scandal.

Listen in to hear our take on Elizabeth and her story, including the implications we think it has on other female founders.

 

Joy: The Dropout Podcast

Hustle: Loom


p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!