Office Hours | How to Get Google Reviews for Your Wellness Business

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Office Hours | How to Get Google Reviews for Your Wellness Business

Word-of-mouth is priceless. Every business that wants to grow (or grow fast) needs a solid online marketing strategy and a few well-timed ads, but organic promotion will always be king. When your customers spread the word about your business, they do so to people who already know and trust them. Personal referrals feel more genuine to the listener, which means they’re more likely to lead to action than sterile, geo-targeted Facebook ads. If your clients say glowing things about your services, they’re happily and naturally endorsing your wellness business.

If actual, word-of-mouth is priceless, online reviews are platinum. Meaning online approval is slightly less valuable to your business, but not by much! Recent research shows that 97% of consumers read online reviews for local businesses, and 85% trust online reviews as much as personal recommendations. And we’re not talking testimonials on your own website, we’re talking about third-party platforms where reviewers can be candid and honest. We’re talking about Google Reviews!

Listen in to learn some quick and simple tips for getting started with Google Reviews.

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 102 | Rynda Laurel: Founding a Supplement Company From the Ground Up

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Episode 102 | Rynda Laurel: Founding a Supplement Company From the Ground Up

“You’re worth it.” - Rynda Laurel

In this episode, we interview entrepreneur Rynda Laurel—who has an extensive background in the entertainment industry and with building brands in the online space. She is on a mission to help more people learn about the natural ways they can supplement their bodies and brains to truly become happy, joyous, and free.

Rynda, who has a background in the music industry, is a highly sought-after consultant and currently works with a select number innovative, like-minded entrepreneurs, lifestyle brands, content creators, and experiential events. She has helped to grow multiple companies and ventures. Her network is vast and she has a knack for combining creative concepts with the right people to get achieve powerful results.

Rynda has also just launched VRYeveryday, a supplement line supporting mental health and well-being. She has over 25 years of continuous sobriety and recovery from drug addiction and almost 3 years of full remission from clinical depression.

It’s not everyday that you meet a woman who took it upon herself to launch a business of this nature—formulating and manufacturing her own supplements—and that’s the primary focus of this conversation. Rynda is brave and her story is vulnerable.

Connect with Rynda: here / here / here

Joy: messages of impact from VRYeveryday users
Hustle: perseverance

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 101 | Kayce Brown: Seizing Opportunity in Your Life + Career

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Episode 101 | Kayce Brown: Seizing Opportunity in Your Life + Career

“Your heart knows about your career the same way that it does about a relationship…the houses of success and failure sit right next to each other.” - Kayce Brown

In this episode, we share our recent conversation with business strategist and innovator, Kayce Brown. Kayce predicts trends and seizes opportunity. She’s hard to put into a box. She is creative, impactful, and disruptive.

Following over a decade in the film industry, her unique blend of talent and expertise sit at the cross-section of tech, pop culture, social good, and entertainment. Kayce’s deep knowledge and experience within these industries have allowed her to make connections and strategically partner with global brands, influencers, nonprofits, and media. (Kayce has worked with everyone from Uber to the NFL, from Bird scooters to GYFT, a recently launched digital pregnancy companion.) 

In this conversation, we get a peek into Kayce’s mindset, and she shares some invaluable advice for all of us in the process.

Other Mentions: Mindset: The New Psychology of Success /

Connect with Kayce: LinkedIn

Joy: movement + exercise
Hustle: LinkedIn / AngelList

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 100 | Reflections on Podcasting

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Episode 100 | Reflections on Podcasting

This podcast has become a diary of our business, our friendship, and a place to explore our evolving ideas about entrepreneurship. As we hit the 100th episode mark, listen in to learn about why we love recording this show, our plans for the podcast moving forward, and what we are working to improve upon.

Joy: Sunrise Rock Everything Oil
Hustle: How to Book and Prep Podcast Guests / Power Your Podcast with Storytelling

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 99 | Money, Motherhood, and Madness

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Episode 99 | Money, Motherhood, and Madness

“American women are liberated, but they’re not empowered.” - Tara Sophia Mohr

This episode features a raw conversation about our roles as mothers and feminists, our differing responsibilities, and the complex relationship we each have with financial security.

Whenever we travel for our businesses, we encounter the double standards that have come to define our lives as modern women and mothers. It’s the truth. The truth is messy.

Joy: Malibu Beach House Airbnb / diane krön chocolatier

Hustle:The Wealthy Feminist / Many Women at Elite Colleges Set Career Path to Motherhood

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 98 | Yoga Behind Bars: A Conversation with Jess Frank

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Episode 98 | Yoga Behind Bars: A Conversation with Jess Frank

Today’s episode features an interview with Jess Frank, who serves as the Program Director for Yoga Behind Bars (or YBB for short). YBB is a Washington State-based nonprofit that has been sharing trauma-informed yoga and meditation with thousands of incarcerated youth and adults since 2008. Starting this month, September 2018, the organization’s comprehensive trauma-informed training will be available online for the very first time. (Full Disclosure: YBB is working with us via Namastream to host this program and we’re so humbled that Jess and her team have chosen to use our platform).

Jess’s passion for providing transformative opportunities to incarcerated people sparked at the start of her career and has only grown since she became a YBB instructor nearly 5 years ago. As a program coordinator for the Post Prison Education Program and University Beyond Bars, Jess became both intimately acquainted with the challenges facing people in the criminal justice system and deeply inspired by the dedication of the students. As YBB’s program director, Jess co-facilitates trauma-informed trainings, manages and mentors volunteers, oversees program creation and growth, and conducts site visits and evaluations. Jess shared with us that the highlight of her week is teaching yoga to 25 students at the men’s prison in Monroe, Washington.

Connect with Yoga Behind Bars: YBB / YBB Online

Joy: deflect judgement with self love
Hustle: movement, being in the body

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 97 | Jenny Girl Friday: Why Every Business Needs a Sidekick

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Episode 97 | Jenny Girl Friday: Why Every Business Needs a Sidekick

Every new business needs a sidekick–someone who understands how to set up shop, maneuver taxes and licensing issues, and build out some basic spreadsheets.

In this episode we interview Jenny MacLeod (aka “Jenny Girl Friday”), who has been working one-on-one with self-employed women for over five years. She’s on a new mission to make those necessary business chores easier and even fun…for every single self-employed woman in Seattle. As a small business owner herself, Jenny offers Sidekick Services (tax reminders + how-to articles via email), one-time consults, workshops, and, coming SOON, an online business apothecary.  She also released a book last year, How to Become Self-Employed in Seattle: A Guidebook, Companion, and Reference.

Jenny lives in Seattle in a half-finished house, with her husband Alex and two teenagers. You might spot her driving around town in her VW bus on her way to yoga or happy hour. Amazingly, Jenny has never owned a cell-phone (what?!) and she built her business out of the belief that self-employed people are essential to the soul of Seattle.

Connect with Jenny: jennygirlfriday.com / Business Apothecary

Joy: Goddess Oracle Deck / Women Who Run with the Wolves / Scythe / Ladywell’s
Hustle: Do the Work! / The Art of the Start / Jenny’s Weekly Flow: basic worksheet

 

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 96 | Fall Business Retreat

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Episode 96 | Fall Business Retreat

We’re giving you an insider peek into our biannual business planning process. Our second 2018 business retreat is happening next week in a Malibu beach house (we can’t wait).

In this episode, we walk you though our metrics analysis and tracking process, how we set and evaluate goals, how we choose the next features for our software, and why we incorporate trend forecasting into our retreats. We also reveal some updates related to our our Soulful MBA course + community!

Joy: State the Label

Hustle: Take a business retreat of your own.

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 95 | Guys, Language Matters

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Episode 95 | Guys, Language Matters

This episode touches on our use of the word “guys” (and why it is so problematic). Usage of this term has seen a massive rise since the advent of the Internet, but it creates a subtle, yet troubling speech pattern for the plight of women. There is no gender-neutral, plural pronoun in the English language (unlike Spanish or German or a host of other languages), but choosing to default to an informal masculine plural pronoun is not the answer.

The language that we choose to use each and everyday matters; by opting to be lazy with our language, we add more fodder to an existing series of microaggressions against women. 

According to Sherryl Kleinman, Professor Emeritus of  Sociology at UNC Chapel Hill, “...women want to be included in the term that refers to the higher-status group: men. But while being labeled one of the guys might make women feel included, it’s only a guise of inclusion, not the reality. If women were really included we wouldn’t have to disappear into the word guys.” Amen, sister.

Other Mentions: Why Sexist Language Matters / The Problem With ‘Hey Guys’ / An unnecessarily long and surprisingly fascinating history of ‘guys’ 

Joy: Charlotte Walsh Likes to Win
Hustle: ZigZag Podcast

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 94 | QUITTING SOCIAL MEDIA

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Episode 94 | QUITTING SOCIAL MEDIA

A cognition crisis is not defined by a lack of information, knowledge or skills. We have done a fine job in accumulating those and passing them along across millennia. Rather, this a crisis at the core of what makes us human: the dynamic interplay between our brain and our environment — the ever-present cycle between how we perceive our surroundings, integrate this information, and act upon it. - Adam Gazzaley 

We were profoundly rocked this summer by Jaron Lanier’s new book: Ten Arguments for Deleting Your Social Media Accounts Right Now, and this podcast episode explores the reasons why this book has had such an immense impact on each of us.

How does social media impact our access to economic dignity? What are the long-term implications of new technology? Why is the freemium model of social media so dangerous and why does the success of HBO and Netflix highlight what’s wrong with free software? What does social media and artificial intelligence have to do with religion and spirituality?

 Other Mentions: The Cognition Crisis

Joy: Mary Robinson launches new feminist fight against climate change

Hustle: Ten Arguments for Deleting Your Social Media Accounts Right Now

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 93 | Currently: August 2018

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Episode 93 | Currently: August 2018

This episode explores some recent news stories that have caught our attention, including articles that explore topics like facial recognition software, gender imbalance in journalism, and the ubiquity of product-placement ads in mainstream publications geared toward women. It’s all a bit heavy, isn’t it?

Joy: make something by hand
Hustle: NPR’s sexist blunder is proof that women’s work isn’t just overlooked—it’s erased / Women’s Media Is a Scam / How Facial Recognition Could Tear Us Apart / The Calmest iPhone Yet

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 92 | Building a Personal Brand

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Episode 92 | Building a Personal Brand

We’ve been thinking a lot lately about the value of building a personal brand, even though this is a concept that makes the two of us a bit uncomfortable.

We’ve both been known to “hide” behind our corporate brand because we’re part of a larger team, but are we doing this at the expense of our future success?

There’s a feeling that many women share, that we need to have a doctorate (or more!) in a subject in order to speak publicly about it. But the truth we're realizing is, that in business, we each just need to show up fully as our imperfect selves.

Some great examples of personal brands we follow: Patricia Russo, Danielle LaPorte, Carmenspagnola, Elena Brower, Lisa Lister, Brené Brown.

Joy: How to Make Shrubs, Girl Meets Dirt
Hustle: 2 Years From Now, If You Don’t Have A Personal Brand, Nobody Is Going To Work With You

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 91 | trends in online business

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Episode 91 | Trends in Online Business

Change is the only constant in life (and business). Here are a handful of interesting trends/shifts that we’ve been noticing over the past few months: 

  • Email Marketing: The traditional advice in the online business space has been to grow your list and email your subscribers A LOT. The new trend we’re noticing? Email only when you have something of value to share. As the Internet has become more noisy, we need to be mindful about adding to the cacophony…
  • Live Video: Part of showing up and embodying your brand these days involves live video. We don’t see this trend going away anytime soon, so we suggest becoming comfortable with this medium if you’re looking to grow your business online.
  • Long-Form Blogging: Put out LESS content, but make it BETTER. It should be in-depth, comprehensive, and useful for your quintessential clients.
  • Audio + Digital: The sweet spot of business (and modern culture) is increasingly the intermixing of digital and analog. Human connection PLUS (or via) tech. Passive income is getting harder and harder to come by, but digital offerings PLUS physical products and/or real human connection is HOT. (Plus, you can charge more money for this type of offering.)

Joy: The Shopkeepers
Hustle: Zoom

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Office Hours | How to Take Your Coaching Online (Part 2)

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Office Hours | How to Take Your Coaching Online (Part 2)

As a follow-up to Part 1 of our Online Coaching conversation, this episode reveals some specific tips for how to determine pricing for your live-streamed coaching sessions.

Let’s start with a huge and incredibly important DON’T: Never sell your services by the hour (or even by the session). Going this route means giving your clients total control of your process and an escape hatch if the work gets too tough. (Of course, you’d never want to trick your clients into purchasing more services than they need, but most clients need far more support than they realize.) One big breakthrough is not enough; they may feel done long before they actually are done.

What’s the alternative? Create packages of sessions. Doing this allows you to deliver real value to your clients, truly help them improve and develop, and embrace a business strategy that creates sustainable income for you as a coach.

Here are some rules of thumb for pricing your online coaching packages:

  1. Keep it simple.
  2. Offer at least three options / levels.
  3. Know your audience.
  4. Set a revenue goal and work backwards. (Check out our full blog post on this topic here for examples of calculating your own pricing.)

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Office Hours | How to Take Your Coaching Online (Part 1)

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Office Hours | How to Take Your Coaching Online (Part 1)

We’re bringing back Office Hours this week to discuss the practical tactics of how to take your in-person coaching practice online. It’s a little known fact that online one-on-one coaching sessions are often more reliable money-makers than courses or memberships!  

Far too many entrepreneurs dive into launching an online course before they’re truly ready. And courses may seem like “passive” revenue streams, but they actually require some serious prep work and behind-the-scenes management.

One-on-one online consults, on the other hand, are the perfect way to build both revenue and clout while offering valuable services to eager clients. You may want to eventually build a course, but starting with online coaching sessions can help you build the foundation you’ll need to make that future online course a massive success.

Need more reasons to take the live-streaming route right now for your coaching business? Here you go:

  • Private online coaching requires virtually no prep. Unlike pre-taped videos, classes, and courses, you can work with a client in any tidy, relatively well-lit room. And as soon as you hit the live-stream button, you’re ready to rock.
  • Online client consults help you build your fan base while earning money. Cultivate meaningful relationships with your students, bring in revenue, and develop your impeccable reputation all at once!
  • One-on-one live-streamed sessions allow you to hone your craft. Refine your content and coaching style by working one-on-one with clients. Spend a year or so learning about your clients’ common questions, problems, or issues through individual sessions. That way, when you’re ready to build a group program or course, you can tailor it to address their specific needs.
  • Virtual coaching saves you time. Coaching in person is a great way to build rapport, but often means commuting to an office, a studio, or the client’s home. Online sessions allow you to save travel time and therefore book more sessions per day (or take some much-needed time off).
  • Private online coaching creates instant boundaries. Many teachers have told us that they struggle to end their in-person sessions diplomatically. People love to stand around and chat once the work is done, even if the coach has a mountain of other work to tackle. Live-streamed sessions mean clicking off when you’re done without any drawn-out goodbyes.

In Part 2 (which comes out next week), you’ll learn about how to price and package your online coaching sessions.

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 90 | Favorite Things

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Episode 90 | Favorite Things (Summer 2018)

We’ve been collecting some of our favorite resources to share with you this summer, including our newest Instagram favorites, some powerful, yet simple, tech tools to try out, our favorite new podcasts, and some bonus online shops that we recommend you check out.

Favorite Instagram Accounts
Sandy: @helloplantlady / @knitatude / @thehellyeslife
Jeni: @accidentallywesanderson / @riseandwander / @ritual_botanica

Business + Tech Resources
Sandy: CutStory for Instagram Stories
Jeni: DuckDuckGo Chrome Extension 

Podcasts We’re Crushing On
Sandy: Call Your Girlfriend / Ear Hustle
Jeni: Werk It: The Podcast

Online Shops
Sandy: Piece on Peace / RMS Beauty
Jeni: Primary Children’s Clothing
 

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 89 | Brooke Tyler

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Episode 89 | Brooke Tyler

“The fitness industry needs this invitation towards embodiment.” - Brooke Tyler

In this episode of the podcast, we interview powerhouse Namastream client Brooke Tyler about her experience growing her Asheville, NC-based acupuncture and pilates studio online.

After growing her local studio and clinical business to a 4,000+ ft location with twelve employees, you’ll learn why Brooke chose to pursue the online growth path (rather than opening up an additional studio location).

Brooke discusses her decision to incorporate seasonality into her online program, how she balances single motherhood with her business, and the specific way that she schedules her time each week and month to fit everything in. 

Connect with Brooke: Clasique Acupuncture & Pilates Studio / Core Self Online / Instagram 1, 2, 3

Other Mentions: Dorothee VandeWalle

Joy: You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life / You Are a Badass at Making Money: Master the Mindset of Wealth
Hustle: blank journal + favorite pens

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 88 | Nikki Estrada

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Episode 88 | Nikki Estrada

In this episode, we interview beloved Namastream client, Nikiki Estrada, about her transition to online business.

Nikki, who lives in Northern California with her husband and two daughters, has more than 20 years of teaching experience and has been leading 200- and 300-hour teaching trainings for more than a dozen years. She is YA500hr E-RYT and was Director of Trainer Development for YogaWorks for more than 7 years, where she supported and mentored teacher trainers. She leads intensives, immersions, and workshop series in the San Francisco Bay Area and beyond.

In addition to offering her own yoga membership on Namastream, Nikki contributes to Yoga International, served as a 2016 Athleta Ambassador (for embodying the Power of She), was sponsored by Zobha, has presented at Yoga Journal conferences, and was voted best yoga teacher by Marin Magazine in 2016.

In our conversation, Nikki shares her opinion on the relationship between yoga and tech and offers tactical insight for building a thriving virtual studio.

 

Connect with Nikki: Nikki Estrada Yoga / Instagram / Nikki’s Membership on Namastream

Joy: look into your Dosha / Ayurveda by Siva / Monica Yearwood / Mark Halpern
Hustle: How I Built This Podcast

 

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 87 | Summer Reading List

Episode 86 | Amy Walsh

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Episode 86 | Amy Walsh

At some point in our mainstream culture, brand authenticity started to equate to the physical reality of the space where we are completing our work—but that’s often the least interesting part of what we do.

More interesting questions: What is your work making possible? How is it impacting our culture? Our guest today, Amy Walsh, reveals that deep expertise in Photoshop and an eye for a pretty flat lay is not a requirement for producing interesting and important imagery for your brand. 

Amy is an artist, visual storytelling specialist, sculptural worldmaker, and founder of the Bureau of Tactical Imagination. She helps people uncover the visual story of their work, and use it to communicate their most important ideas.

As a visual artist she has exhibited in places as institutional as museums and as everyday as the streets. She has devoted her life to understanding and teaching about visual culture and creative process - a road that winds through her work as a university educator, a museum exhibit interactive designer, an activist and now digital culture maker.

Amy helps her clients and communities build the creative and risk-taking skills to be true innovators in all areas of their work.

Connect with Amy: The Bureau of Tactical Imagination
Other Mentions: Art Objects, Draw Your Weapons

Joy: go outside and feel the earth under your feet
Hustle: mastermind, Co-Commercial

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!