Episode 121 | What is a Beta Launch (and how can it help my business)?

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Episode 121 | What is a Beta Launch (and how can it help my business)?

In this episode, we explain the concept of beta launching—and why we encourage all of our clients to use this strategy to launch new products, programs, and service packages. You’ll learn why we think that releasing an imperfect offer is the most efficient path to success in online business.

To illustrate the power of beta launching, we share our detailed stories of founding two software companies with this method.

Joy: Drunk Elephant
Hustle: Beta Launch Checklist

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 120 | Finding Your Inner Voice with Kelly Covert

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Episode 120 | Finding Your Inner Voice with Kelly Covert

Kelly Covert is an inner voice coach with a passion for helping women believe and achieve their big vision by connecting deeply with the wisdom that is inside of them (all while owning their worthiness each and every day). Through her intuitive, heart-centered coaching, she helps women awaken to their true power as creators and world-changers.

She is the creator and host of the In Her Voice Podcast. Her work has been featured on The Huffington Post, The Elephant Journal, and YourTango.com

Kelly, a recovering perfectionist, is also a professional flutist with Symphoria, a wife, the mother of two teenage boys, and the mama to a beagle named Piper.

Connect with Kelly: website // Instagram

Other Mentions: The Cut: Can You Be Ambitious and Happy? / Girl, Stop Apologizing

Joy: Take a (week )day off!
Hustle:Moonsight Planner

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 119 | A Culture of Failure: The Story of Elizabeth Holmes

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Episode 119 | A Culture of Failure: The Story of Elizabeth Holmes

In this controversial conversation, we share our thoughts and feelings about the downfall of Elizabeth Holmes—the youngest self-made female billionaire in history. After dropping out of Stanford at age 19, Elizabeth founded the heath-tech company, Theranos, and went on to raise a staggering $700 million before losing everything in an epic public scandal.

Listen in to hear our take on Elizabeth and her story, including the implications we think it has on other female founders.

 

Joy: The Dropout Podcast

Hustle: Loom


p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 118 | How Your Personality Type Impacts Your Online Business with Brit Kolo

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Episode 118 | How Your Personality Type Impacts Your Online Business with Brit Kolo

Brit Kolo is a Marketing Coach who helps online business owners build marketing strategies based on their Myers-Briggs personality type.

As the creator of the Marketing Personalities Framework, Brit has created a set of sixteen personality-specific strategies to help you to grow your business in a feel-good way. Her unique work is designed to help you go deep, find your true self, and grow that business of yours without feeling fake and sales-y.

Connect with Brit: Marketing Personalities

Joy: listening to podcasts
Hustle:Asana

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 117 | The Biggest Mistake We See With New Online Teachers

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Episode 117 | The Biggest Mistake We See With New Online Teachers

We’ve been noticing FAR too much attention lately being placed on the technical intricacies of building a business. We, as humans, tend to obsess over the things we can easily control or measure (Equipment!  Productivity! Instagram followers!), but it’s much more important to focus on the bigger picture (such as the role your business plays in your niche market).

We encourage you to invest your energy into mapping out your story, refining your message, and your connecting with your audience. What can your program do for the people in your community? How does working with you lead to a transformation for another human being?

 

Joy: +Acumen Storytelling Course

Hustle: Building a StoryBrand: Clarify Your Message So Customers Will Listen


p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 116 | Building the She Recovers Movement with Taryn Strong

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Episode 116 | Building the She Recovers Movement with Taryn Strong

Taryn is the co-founder of SHE RECOVERS (with her mama, Dawn Nickel.)  SHE RECOVERS® is an international movement of self-identified women in or seeking recovery from a wide variety of issues, including substance use disorders and other behavioral health issues, trauma, abuse, codependency, cancer, grief, low self-esteem, perfectionism and other life challenges. SHE RECOVERS® creates welcoming spaces and transformative opportunities – online and in real life – to connect, support and empower recovering women. 

Taryn is a Trauma Informed Yoga instructor, dōTERRA Wellness Advocate and soon to be Recovery Coach. She has led over 25 yoga for recovery retreats, presented at several Yoga conferences, and has co-taught alongside Elena Brower. More recently, Taryn has started teaching SHE RECOVERS Yoga at Kripalu Center for Yoga and Health and launched an inaugural SHE RECOVERS Yoga Teacher Training  Program (October 2019.)

Connect with Taryn: She Recovers | Instagram

Joy: move your body everyday in a joyful way

Hustle:The Four Hour Workweek / The Beautiful Life Lab


p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 115 | Building a Marketing Empire with Emily Hirsh

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Episode 115 | Building a Marketing Empire with Emily Hirsh

In today’s episode, we interview Emily Hirsh—an industry leading Facebook Ads and Sales Funnel Strategist who works with high-profile entrepreneurs to grow their businesses online.

In less than three years she has expanded her business from a single client to a multi-million dollar agency with over twenty people on her team. Emily now works with some of the biggest names in online business—from life coaches to fitness experts to Internet celebrities.

Emily and her team work with business owners to take the fear and overwhelm out of marketing and make even the most complicated launches feel stress-free.

When Emily isn’t growing her online empire, you can find her traveling the world with her family or playing in the park with her two young children. 

Connect with Emily: website / podcast

Joy: morning routine / house manager
Hustle: to-do list (top 3), momentum masterclass planner


p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 114 | Do I Really Need a Sales Funnel?

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Episode 114 | Do I Really Need a Sales Funnel?

If you’re working in the online sphere, you’ve probably heard the term “sales funnel” more times than you can count. But understanding what it is (and how it can help your business) is a whole other story.

A sales funnel is a series of steps that potential customers take on the way to purchasing. It’s a marketing term for the customer journey, although that “journey” is definitely a guided tour led by the seller. This marketing model allows online entrepreneurs to simultaneously refine their messaging, and get real-time data capturing which customer segments are responsive to their offers. Sounds great, right?

Maybe...

While the analogy of a funnel can be useful to a point, we believe that it oversimplifies the relationship that we have with or audience.

(Listen in to learn what kind of model we use instead.)

Other Mentions: How the Flywheel Killed HubSpot's Funnel

Joy: Roar. 30 Women. 30 Stories.

Hustle: More Start-Ups Have an Unfamiliar Message for Venture Capitalists: Get Lost

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 113 | Growing a Family Maker Business

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Episode 113 | Growing a Family Maker Business

In this episode, we check in with Jeni about her family’s maker business, Woodland Alchemy. It’s now been a year since the seed of an idea began to germinate into a creative outlet, a family hobby, and (eventually) a local artisan business. Where is the business now? What’s been Jeni’s proudest achievement? What lessons have they learned? What do they plan to do differently in the upcoming year?

Joy: linen smock (similar)

Hustle: Ken Burns on MasterClass


p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 112 | Maura Manzo on Her Journey from Bartender to Thriving Yoga Studio Owner

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Episode 112 | Maura Manzo on Her Journey from Bartender to Thriving Yoga Studio Owner

Maura Manzo began to practice yoga to “learn to breathe” after a fire destroyed her home in 2006 and has been on a journey to share yoga with others ever since.

Following her yoga teacher training, Maura raised $20,000 for HIV/AIDS programs in South Africa in collaboration with Off the Mat into the World. She considers that project a defining moment in her life and in taking her practice to the next level, both as a student and as a teacher.

Maura has extensively studied trauma informed practices and the intersection of social justice and yoga and she is dedicated to making the practice of yoga more inclusive and accessible for all people. Maura’s deep commitment to building community shows up in all that she offers.

Maura has been invited to teach at Wanderlust Philly, has been named one of Be Well Philly’s Top 5 Yogi’s to Watch, and was featured in Origin Magazine. She teachers classes, workshops, and trainings at her studio, Yoga Home, which also offers online classes through Namastream.

 

Joy: Basketball Games / Travel / Netflix Binges

Hustle: Soulful MBA Podcast (blush) / loom / Off the Mat Into the World  / CTZN Well / Paper Planner

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 111 | All About the Numbers

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Episode 111 | All About the Numbers

We’re sharing the down and dirty details for how we track and manage the finances for our business. You’ll learn our favorite tip for reducing our year-end tax burden and we’ll share some suggestions for what types of information you should be tracking each month in your own business.

What steps can you take now, before the end of the calendar year, to reduce your tax burden? What metrics should you be measuring each month? What is a customer journey and why/how should you be tracking it?
 

Joy: Seedlip

Hustle: “I’m a Developer. I Won’t Teach My Kids to Code, and Neither Should You.”

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 110 | The Digital Artisan Manifesto

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Episode 110 | The Digital Artisan Manifesto

After five years of immersion into entrepreneurship, we’ve learned a few things. Here’s the advice we’d like to share with our fellow founders, distilled into 23 suggestions for building an intentional business online.

These are the practices of Digital Artisanship:

  1. Identify your core values early. These will be your touchstone and will help you to navigate every difficult decision.

  2. Ask why. Daily. Don’t assume that what’s been right for others is right for you.

  3. Build it well. Quality matters. Strive to be an artisan with your work—whether you’re making soap or outlining an online course.

  4. Curiosity is essential. Your ability to approach problems with wonder will carry you through.

  5. Audit your supply chain. Prioritize your values over what’s cheap or convenient or fast. Hire the people whose work you want to see more of in the world.

  6. Embrace niching. This will be the key to your financial success. Understand a specific group of people and serve them well.

  7. Value relationships over transactions. Treat your employees, contractors, and suppliers with trust and respect.

  8. Demand fair prices from your customers. Avoid the negative energetic exchange that fuels resentment.

  9. Pay fair wages to your team. Honor the community by respecting someone’s training and expertise.

  10. Embrace the long game. Slow down. Build in buffers. It always takes longer than you think. An idea, when followed through with consistent action, can create tremendous financial liberation.

  11. Be mindful of interconnectivity, the larger ecosystem, and ripple effects.  What we do affects others (and our future selves).

  12. Embrace a culture of responsible generosity. Infuse your business practices with service and philanthropy, but not to a point that it drains you or breeds resentment. You know when you’re overextended. You know when you have more to give.

  13. Trust your intuition. Eliminate the tasks that some advisor or random Instagram post told you that you “should” be doing.

  14. Do what’s right instead of what’s easy. Treat leadership like a sacred duty. (If you’re reading this, you’re a leader.)

  15. Look beyond profit and growth. Money is a metric of success, but not the only one.

  16. Tell your story. Encourage others to tell theirs.

  17. Amplify the work of others. Use your platform to showcase the voices that you respect and admire.

  18. Connect with real human beings. Networking will get you off the ground in the beginning and it will accelerate your success as you grow.

  19. Value your offline life. Carve out analog space. It will refuel you.

  20. Speak up. Your voice matters. You won’t get there by playing small. Bravery is inextricably linked to your success.

  21. Nobody does it alone. Find the people who will celebrate your victories and pull you out of those inevitable dips and struggles.

  22. You can figure it out. You don’t know it all and you never will. Be willing to roll up your sleeves and get dirty.

  23. Know that success is possible for you. It make take longer or look differently than you expect. It’s worth it.

WE WANT YOUR HELP…

Collectively, we have an opportunity to impact how this evolving economy shifts, to drive it in a more intentional direction. Please share these #digitalartisan practices with your people. Let’s build a world where entrepreneurship equates to creativity, service, and sustainability.

 

Joy: David Whyte’s Santiago

Hustle: The Digital Artisan Manifesto


p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 109 | 2018: A Year in Review

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Episode 109 | 2018 A Year in Review

As with last year, we’re bringing you a recap of the year vis-à-vis our favorite things. Here are the links for you (think of it as a stellar gift guide or a place to bookmark for inspiration later on):

Best Books
Jeni: The Lost Girls of Camp Forevermore / Charlotte Walsh Likes To Win / The Female Persuasion: A Novel
Sandy: Witch: Unleashed. Untamed. Unapologetic. / Dare to Lead: Brave Work. Tough Conversations. Whole Hearts.

Best Netflix Shows
Sandy: Feminists: What Were They Thinking?
Jeni: Salt Fat Acid Heat + (the book)

Best Purchase
Jeni: kayak
Sandy: private pilates classes

Most Influential People
Sandy: Tara Mohr
Jeni: Sandy <3

Favorite Instagram Accounts
Sandy: @selfportrait_society
Jeni: @generalstore

Best Decisions
Sandy: our return to wellness
Jeni: finally putting our software on sale

Best Articles
Sandy: Powerful Women Talk About Power
Jeni: Reconsider / Signal v. Noise

Best Conference
Jeni: She Recovers
Sandy: She Recovers

Best Podcasts
Sandy: ZigZag
Jeni: Yoga Behind Bars: A Conversation with Jess Frank

Our Words for 2019
Jeni: Amplification
Sandy: Efficiency

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 108 | The State of the Wellness Industry

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Episode 108 | The State of the Wellness Industry

Our industry has evolved significantly over the past decade, and this is perhaps best exemplified by the explosion of the Peloton brand. How does a spin bike company that’s now valued at a whopping $4 billion impact regular people like us? What changes are we seeing in the mainstream yoga industry? What are our own plans for the future?

Listen on...

Joy: The Sill

Hustle:Dare to Lead / (available for sale in our Soulful MBA Shoppe)

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 107 | How to Know if You’re Ready to Start an Online Business

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Episode 107 | How to Know if You’re Ready to Start an Online Business

“Ready” is relative. Most people who have done everything in the known universe to prepare themselves to become first-time parents, or move to a new country, or come out to their families will STILL be surprised or uneasy when the time comes. The same goes for launching an online business—even if you’ve taken ALL the courses and read ALL the books and worked with coaches, you’ll never be able to anticipate every triumph and setback.

Which is totally, 100% fine. Because readiness isn’t about knowing exactly what to do in every situation, it’s about being prepared to bounce back when the unexpected arises. It’s about seeing where your unique talents meet a pressing customer need. It’s about attitude and energy and momentum and consistency.

So how can you tell if you’ve got the right attitude, energy, and momentum to launch your online business RIGHT NOW? Here are seven indicators that you’re prepared to take the plunge:

  1. Your product or service addresses a need.

  2. You understand the risks.

  3. You have unwavering faith in your idea or product.

  4. You have (or are actively building) an audience.

  5. You’re in a good place emotionally, personally, and financially.

  6. You understand your niche.

  7. You’ve got a short- and long-term plan in place.

 

Joy: Our “Favorite Things” Shoppe

Hustle: Blueline MiracleBind Notebook

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 106 | Groundwork

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Episode 106 | Groundwork

In this episode, we’re discussing our favorite strategies for setting your new business (or new product, program, or service) up for success.

How do you ensure that you’ll have paying customers when you open the virtual doors on day one? Which old-school marketing strategies should you be utilizing to gather your initial pool of students? How is a client roster different than an email list?

We’re unpacking all of these questions and sharing our favorite advice for new online teachers in this episode... 

Joy: 6 Ways Mushrooms Can Save the World
Hustle: old-school paper flyers

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Office Hours | Ethical Holiday Marketing

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Office Hours | Ethical Holiday Marketing

Somehow, it’s November. (Anyone else feel like 2018 was about 15 minutes long?) And that means we’re hurtling toward the holiday season at quite a clip. And THAT means many of us are madly scrambling to concoct marketing plans that will help us take advantage of the upcoming gift-buying frenzy.

We’d like to suggest a new twist: Make sure those marketing and business plans align with your ethics.

It’s so easy to get sucked into the vortex of gift guides and gimmicks, clickbait and formulas. We totally get it. The online business world is crowded and cutthroat right now, and it’s tough to stick to your beliefs. It’s tough to resist when dozens of supposed-experts tell you to push your offerings hard and often and relentlessly. It’s tough to consider dialing back during a sales season when everyone else is amping up. But you can do this. You can do what’s right instead of what’s easy. And, in the long run, it’ll benefit your business.

Why? Because you won’t burn out. You’ll remain aligned with your true goals and mission long after your competition has grown weary of tricking customers into short-term sales. Because you’ll build deep trust and lasting relationships that carry you well beyond December and January. Because you might make less money in the short term, but you’ll also make fewer compromises.

Listen in to hear our suggestions for piloting your business through the holiday shopping and gifting season in ways that promote quality, heartfelt creation, and genuine connection.

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 105 | Partnership

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Episode 105 | Partnership

In this episode, we share some previously unshared details about our business partnership... How we met. How we work together. The pitfalls. The benefits. We also explore our opinions on different kinds of business relationships. What about partnering with an investor? Or a technical co-founder? What are the ways to work together without dividing up your company?

We’re both organically drawn to work collaboratively, so partnership was an ideal business decision for both of us. Our business is like a shared child, and we trust each other to steward the company and serve as an equal decision maker. In our case, the whole is truly greater than the sum of the parts.

Joy: jenifer lake ceramics
Hustle:The Four Agreements (especially the audiobook version)

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 104 | Power

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Episode 104 | Power

“In 2018, there is no earthly reason, biological or otherwise, why men should have more power than women.” - Hanna Rosin

In this episode, we explore our relationships to power. Are you comfortable with the concept of power? What about empowerment? What about laying claim to your own power (Can you get behind the idea of power for other women, but not for yourself)? This is a term that many of us wrestle with regularly in our work and lives.

Perhaps we ought to take Mary Beard up on her suggestion to transform power from a noun into a verb. This way, it is less about power being a character trait and more about power being an intentional practice, comprised of multiple daily acts.

Our takeaway? Collectively, we need to stop judging other women for exercising power, while constantly finding ways to effect our own.

Joy: Cauldron
Hustle: Powerful Women Talk About Power (And Powerlessness)

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 103 | Mindset

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Episode 103 | Mindset

“The view you adopt for yourself profoundly affects the way you lead your life. It can determine whether you become the person you want to be and whether you accomplish the things you value.” — Carol Dweck

In this episode, we discuss Carol Dweck’s work on the difference between a fixed mindset and a growth mindset. The bottom line? Your true potential is unknown and malleable. It is so often shaped by the internal language you use to define your experience.

How can you overcome a fixed mindset? Identify it, recognize it, name it, and ask for help. 

Joy: Vijay Gupta
Hustle:Mindset: The New Psychology of Success

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!