Episode 109 | 2018: A Year in Review

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Episode 109 | 2018 A Year in Review

As with last year, we’re bringing you a recap of the year vis-à-vis our favorite things. Here are the links for you (think of it as a stellar gift guide or a place to bookmark for inspiration later on):

Best Books
Jeni: The Lost Girls of Camp Forevermore / Charlotte Walsh Likes To Win / The Female Persuasion: A Novel
Sandy: Witch: Unleashed. Untamed. Unapologetic. / Dare to Lead: Brave Work. Tough Conversations. Whole Hearts.

Best Netflix Shows
Sandy: Feminists: What Were They Thinking?
Jeni: Salt Fat Acid Heat + (the book)

Best Purchase
Jeni: kayak
Sandy: private pilates classes

Most Influential People
Sandy: Tara Mohr
Jeni: Sandy <3

Favorite Instagram Accounts
Sandy: @selfportrait_society
Jeni: @generalstore

Best Decisions
Sandy: our return to wellness
Jeni: finally putting our software on sale

Best Articles
Sandy: Powerful Women Talk About Power
Jeni: Reconsider / Signal v. Noise

Best Conference
Jeni: She Recovers
Sandy: She Recovers

Best Podcasts
Sandy: ZigZag
Jeni: Yoga Behind Bars: A Conversation with Jess Frank

Our Words for 2019
Jeni: Amplification
Sandy: Efficiency

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 108 | The State of the Wellness Industry

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Episode 108 | The State of the Wellness Industry

Our industry has evolved significantly over the past decade, and this is perhaps best exemplified by the explosion of the Peloton brand. How does a spin bike company that’s now valued at a whopping $4 billion impact regular people like us? What changes are we seeing in the mainstream yoga industry? What are our own plans for the future?

Listen on...

Joy: The Sill

Hustle:Dare to Lead / (available for sale in our Soulful MBA Shoppe)

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 107 | How to Know if You’re Ready to Start an Online Business

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Episode 107 | How to Know if You’re Ready to Start an Online Business

“Ready” is relative. Most people who have done everything in the known universe to prepare themselves to become first-time parents, or move to a new country, or come out to their families will STILL be surprised or uneasy when the time comes. The same goes for launching an online business—even if you’ve taken ALL the courses and read ALL the books and worked with coaches, you’ll never be able to anticipate every triumph and setback.

Which is totally, 100% fine. Because readiness isn’t about knowing exactly what to do in every situation, it’s about being prepared to bounce back when the unexpected arises. It’s about seeing where your unique talents meet a pressing customer need. It’s about attitude and energy and momentum and consistency.

So how can you tell if you’ve got the right attitude, energy, and momentum to launch your online business RIGHT NOW? Here are seven indicators that you’re prepared to take the plunge:

  1. Your product or service addresses a need.

  2. You understand the risks.

  3. You have unwavering faith in your idea or product.

  4. You have (or are actively building) an audience.

  5. You’re in a good place emotionally, personally, and financially.

  6. You understand your niche.

  7. You’ve got a short- and long-term plan in place.

 

Joy: Our “Favorite Things” Shoppe

Hustle: Blueline MiracleBind Notebook

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 106 | Groundwork

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Episode 106 | Groundwork

In this episode, we’re discussing our favorite strategies for setting your new business (or new product, program, or service) up for success.

How do you ensure that you’ll have paying customers when you open the virtual doors on day one? Which old-school marketing strategies should you be utilizing to gather your initial pool of students? How is a client roster different than an email list?

We’re unpacking all of these questions and sharing our favorite advice for new online teachers in this episode... 

Joy: 6 Ways Mushrooms Can Save the World
Hustle: old-school paper flyers

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Office Hours | Ethical Holiday Marketing

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Office Hours | Ethical Holiday Marketing

Somehow, it’s November. (Anyone else feel like 2018 was about 15 minutes long?) And that means we’re hurtling toward the holiday season at quite a clip. And THAT means many of us are madly scrambling to concoct marketing plans that will help us take advantage of the upcoming gift-buying frenzy.

We’d like to suggest a new twist: Make sure those marketing and business plans align with your ethics.

It’s so easy to get sucked into the vortex of gift guides and gimmicks, clickbait and formulas. We totally get it. The online business world is crowded and cutthroat right now, and it’s tough to stick to your beliefs. It’s tough to resist when dozens of supposed-experts tell you to push your offerings hard and often and relentlessly. It’s tough to consider dialing back during a sales season when everyone else is amping up. But you can do this. You can do what’s right instead of what’s easy. And, in the long run, it’ll benefit your business.

Why? Because you won’t burn out. You’ll remain aligned with your true goals and mission long after your competition has grown weary of tricking customers into short-term sales. Because you’ll build deep trust and lasting relationships that carry you well beyond December and January. Because you might make less money in the short term, but you’ll also make fewer compromises.

Listen in to hear our suggestions for piloting your business through the holiday shopping and gifting season in ways that promote quality, heartfelt creation, and genuine connection.

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 105 | Partnership

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Episode 105 | Partnership

In this episode, we share some previously unshared details about our business partnership... How we met. How we work together. The pitfalls. The benefits. We also explore our opinions on different kinds of business relationships. What about partnering with an investor? Or a technical co-founder? What are the ways to work together without dividing up your company?

We’re both organically drawn to work collaboratively, so partnership was an ideal business decision for both of us. Our business is like a shared child, and we trust each other to steward the company and serve as an equal decision maker. In our case, the whole is truly greater than the sum of the parts.

Joy: jenifer lake ceramics
Hustle:The Four Agreements (especially the audiobook version)

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 104 | Power

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Episode 104 | Power

“In 2018, there is no earthly reason, biological or otherwise, why men should have more power than women.” - Hanna Rosin

In this episode, we explore our relationships to power. Are you comfortable with the concept of power? What about empowerment? What about laying claim to your own power (Can you get behind the idea of power for other women, but not for yourself)? This is a term that many of us wrestle with regularly in our work and lives.

Perhaps we ought to take Mary Beard up on her suggestion to transform power from a noun into a verb. This way, it is less about power being a character trait and more about power being an intentional practice, comprised of multiple daily acts.

Our takeaway? Collectively, we need to stop judging other women for exercising power, while constantly finding ways to effect our own.

Joy: Cauldron
Hustle: Powerful Women Talk About Power (And Powerlessness)

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 103 | Mindset

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Episode 103 | Mindset

“The view you adopt for yourself profoundly affects the way you lead your life. It can determine whether you become the person you want to be and whether you accomplish the things you value.” — Carol Dweck

In this episode, we discuss Carol Dweck’s work on the difference between a fixed mindset and a growth mindset. The bottom line? Your true potential is unknown and malleable. It is so often shaped by the internal language you use to define your experience.

How can you overcome a fixed mindset? Identify it, recognize it, name it, and ask for help. 

Joy: Vijay Gupta
Hustle:Mindset: The New Psychology of Success

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Office Hours | How to Get Google Reviews for Your Wellness Business

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Office Hours | How to Get Google Reviews for Your Wellness Business

Word-of-mouth is priceless. Every business that wants to grow (or grow fast) needs a solid online marketing strategy and a few well-timed ads, but organic promotion will always be king. When your customers spread the word about your business, they do so to people who already know and trust them. Personal referrals feel more genuine to the listener, which means they’re more likely to lead to action than sterile, geo-targeted Facebook ads. If your clients say glowing things about your services, they’re happily and naturally endorsing your wellness business.

If actual, word-of-mouth is priceless, online reviews are platinum. Meaning online approval is slightly less valuable to your business, but not by much! Recent research shows that 97% of consumers read online reviews for local businesses, and 85% trust online reviews as much as personal recommendations. And we’re not talking testimonials on your own website, we’re talking about third-party platforms where reviewers can be candid and honest. We’re talking about Google Reviews!

Listen in to learn some quick and simple tips for getting started with Google Reviews.

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 102 | Rynda Laurel: Founding a Supplement Company From the Ground Up

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Episode 102 | Rynda Laurel: Founding a Supplement Company From the Ground Up

“You’re worth it.” - Rynda Laurel

In this episode, we interview entrepreneur Rynda Laurel—who has an extensive background in the entertainment industry and with building brands in the online space. She is on a mission to help more people learn about the natural ways they can supplement their bodies and brains to truly become happy, joyous, and free.

Rynda, who has a background in the music industry, is a highly sought-after consultant and currently works with a select number innovative, like-minded entrepreneurs, lifestyle brands, content creators, and experiential events. She has helped to grow multiple companies and ventures. Her network is vast and she has a knack for combining creative concepts with the right people to get achieve powerful results.

Rynda has also just launched VRYeveryday, a supplement line supporting mental health and well-being. She has over 25 years of continuous sobriety and recovery from drug addiction and almost 3 years of full remission from clinical depression.

It’s not everyday that you meet a woman who took it upon herself to launch a business of this nature—formulating and manufacturing her own supplements—and that’s the primary focus of this conversation. Rynda is brave and her story is vulnerable.

Connect with Rynda: here / here / here

Joy: messages of impact from VRYeveryday users
Hustle: perseverance

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 101 | Kayce Brown: Seizing Opportunity in Your Life + Career

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Episode 101 | Kayce Brown: Seizing Opportunity in Your Life + Career

“Your heart knows about your career the same way that it does about a relationship…the houses of success and failure sit right next to each other.” - Kayce Brown

In this episode, we share our recent conversation with business strategist and innovator, Kayce Brown. Kayce predicts trends and seizes opportunity. She’s hard to put into a box. She is creative, impactful, and disruptive.

Following over a decade in the film industry, her unique blend of talent and expertise sit at the cross-section of tech, pop culture, social good, and entertainment. Kayce’s deep knowledge and experience within these industries have allowed her to make connections and strategically partner with global brands, influencers, nonprofits, and media. (Kayce has worked with everyone from Uber to the NFL, from Bird scooters to GYFT, a recently launched digital pregnancy companion.) 

In this conversation, we get a peek into Kayce’s mindset, and she shares some invaluable advice for all of us in the process.

Other Mentions: Mindset: The New Psychology of Success /

Connect with Kayce: LinkedIn

Joy: movement + exercise
Hustle: LinkedIn / AngelList

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 100 | Reflections on Podcasting

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Episode 100 | Reflections on Podcasting

This podcast has become a diary of our business, our friendship, and a place to explore our evolving ideas about entrepreneurship. As we hit the 100th episode mark, listen in to learn about why we love recording this show, our plans for the podcast moving forward, and what we are working to improve upon.

Joy: Sunrise Rock Everything Oil
Hustle: How to Book and Prep Podcast Guests / Power Your Podcast with Storytelling

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 99 | Money, Motherhood, and Madness

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Episode 99 | Money, Motherhood, and Madness

“American women are liberated, but they’re not empowered.” - Tara Sophia Mohr

This episode features a raw conversation about our roles as mothers and feminists, our differing responsibilities, and the complex relationship we each have with financial security.

Whenever we travel for our businesses, we encounter the double standards that have come to define our lives as modern women and mothers. It’s the truth. The truth is messy.

Joy: Malibu Beach House Airbnb / diane krön chocolatier

Hustle:The Wealthy Feminist / Many Women at Elite Colleges Set Career Path to Motherhood

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 98 | Yoga Behind Bars: A Conversation with Jess Frank

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Episode 98 | Yoga Behind Bars: A Conversation with Jess Frank

Today’s episode features an interview with Jess Frank, who serves as the Program Director for Yoga Behind Bars (or YBB for short). YBB is a Washington State-based nonprofit that has been sharing trauma-informed yoga and meditation with thousands of incarcerated youth and adults since 2008. Starting this month, September 2018, the organization’s comprehensive trauma-informed training will be available online for the very first time. (Full Disclosure: YBB is working with us via Namastream to host this program and we’re so humbled that Jess and her team have chosen to use our platform).

Jess’s passion for providing transformative opportunities to incarcerated people sparked at the start of her career and has only grown since she became a YBB instructor nearly 5 years ago. As a program coordinator for the Post Prison Education Program and University Beyond Bars, Jess became both intimately acquainted with the challenges facing people in the criminal justice system and deeply inspired by the dedication of the students. As YBB’s program director, Jess co-facilitates trauma-informed trainings, manages and mentors volunteers, oversees program creation and growth, and conducts site visits and evaluations. Jess shared with us that the highlight of her week is teaching yoga to 25 students at the men’s prison in Monroe, Washington.

Connect with Yoga Behind Bars: YBB / YBB Online

Joy: deflect judgement with self love
Hustle: movement, being in the body

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 97 | Jenny Girl Friday: Why Every Business Needs a Sidekick

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Episode 97 | Jenny Girl Friday: Why Every Business Needs a Sidekick

Every new business needs a sidekick–someone who understands how to set up shop, maneuver taxes and licensing issues, and build out some basic spreadsheets.

In this episode we interview Jenny MacLeod (aka “Jenny Girl Friday”), who has been working one-on-one with self-employed women for over five years. She’s on a new mission to make those necessary business chores easier and even fun…for every single self-employed woman in Seattle. As a small business owner herself, Jenny offers Sidekick Services (tax reminders + how-to articles via email), one-time consults, workshops, and, coming SOON, an online business apothecary.  She also released a book last year, How to Become Self-Employed in Seattle: A Guidebook, Companion, and Reference.

Jenny lives in Seattle in a half-finished house, with her husband Alex and two teenagers. You might spot her driving around town in her VW bus on her way to yoga or happy hour. Amazingly, Jenny has never owned a cell-phone (what?!) and she built her business out of the belief that self-employed people are essential to the soul of Seattle.

Connect with Jenny: jennygirlfriday.com / Business Apothecary

Joy: Goddess Oracle Deck / Women Who Run with the Wolves / Scythe / Ladywell’s
Hustle: Do the Work! / The Art of the Start / Jenny’s Weekly Flow: basic worksheet

 

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 96 | Fall Business Retreat

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Episode 96 | Fall Business Retreat

We’re giving you an insider peek into our biannual business planning process. Our second 2018 business retreat is happening next week in a Malibu beach house (we can’t wait).

In this episode, we walk you though our metrics analysis and tracking process, how we set and evaluate goals, how we choose the next features for our software, and why we incorporate trend forecasting into our retreats. We also reveal some updates related to our our Soulful MBA course + community!

Joy: State the Label

Hustle: Take a business retreat of your own.

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 95 | Guys, Language Matters

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Episode 95 | Guys, Language Matters

This episode touches on our use of the word “guys” (and why it is so problematic). Usage of this term has seen a massive rise since the advent of the Internet, but it creates a subtle, yet troubling speech pattern for the plight of women. There is no gender-neutral, plural pronoun in the English language (unlike Spanish or German or a host of other languages), but choosing to default to an informal masculine plural pronoun is not the answer.

The language that we choose to use each and everyday matters; by opting to be lazy with our language, we add more fodder to an existing series of microaggressions against women. 

According to Sherryl Kleinman, Professor Emeritus of  Sociology at UNC Chapel Hill, “...women want to be included in the term that refers to the higher-status group: men. But while being labeled one of the guys might make women feel included, it’s only a guise of inclusion, not the reality. If women were really included we wouldn’t have to disappear into the word guys.” Amen, sister.

Other Mentions: Why Sexist Language Matters / The Problem With ‘Hey Guys’ / An unnecessarily long and surprisingly fascinating history of ‘guys’ 

Joy: Charlotte Walsh Likes to Win
Hustle: ZigZag Podcast

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 94 | QUITTING SOCIAL MEDIA

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Episode 94 | QUITTING SOCIAL MEDIA

A cognition crisis is not defined by a lack of information, knowledge or skills. We have done a fine job in accumulating those and passing them along across millennia. Rather, this a crisis at the core of what makes us human: the dynamic interplay between our brain and our environment — the ever-present cycle between how we perceive our surroundings, integrate this information, and act upon it. - Adam Gazzaley 

We were profoundly rocked this summer by Jaron Lanier’s new book: Ten Arguments for Deleting Your Social Media Accounts Right Now, and this podcast episode explores the reasons why this book has had such an immense impact on each of us.

How does social media impact our access to economic dignity? What are the long-term implications of new technology? Why is the freemium model of social media so dangerous and why does the success of HBO and Netflix highlight what’s wrong with free software? What does social media and artificial intelligence have to do with religion and spirituality?

 Other Mentions: The Cognition Crisis

Joy: Mary Robinson launches new feminist fight against climate change

Hustle: Ten Arguments for Deleting Your Social Media Accounts Right Now

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 93 | Currently: August 2018

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Episode 93 | Currently: August 2018

This episode explores some recent news stories that have caught our attention, including articles that explore topics like facial recognition software, gender imbalance in journalism, and the ubiquity of product-placement ads in mainstream publications geared toward women. It’s all a bit heavy, isn’t it?

Joy: make something by hand
Hustle: NPR’s sexist blunder is proof that women’s work isn’t just overlooked—it’s erased / Women’s Media Is a Scam / How Facial Recognition Could Tear Us Apart / The Calmest iPhone Yet

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 92 | Building a Personal Brand

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Episode 92 | Building a Personal Brand

We’ve been thinking a lot lately about the value of building a personal brand, even though this is a concept that makes the two of us a bit uncomfortable.

We’ve both been known to “hide” behind our corporate brand because we’re part of a larger team, but are we doing this at the expense of our future success?

There’s a feeling that many women share, that we need to have a doctorate (or more!) in a subject in order to speak publicly about it. But the truth we're realizing is, that in business, we each just need to show up fully as our imperfect selves.

Some great examples of personal brands we follow: Patricia Russo, Danielle LaPorte, Carmenspagnola, Elena Brower, Lisa Lister, Brené Brown.

Joy: How to Make Shrubs, Girl Meets Dirt
Hustle: 2 Years From Now, If You Don’t Have A Personal Brand, Nobody Is Going To Work With You

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!