Episode 127 | Kelly DiNardo on Living a Life of Exploration

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Episode 127 | Kelly DiNardo on Living a Life of Exploration

Kelly DiNardo is a freelance journalist and the author of several books including Living the Sutras: A Guide to Yoga Wisdom beyond the Mat, which gives readers a modern, accessible and personal look at ancient yogic philosophy and the wisdom found within.

She is also the producer, editor and co-host of the Living It podcast and owner of Past Tense yoga studio in Washington, DC.

As a freelance journalist, Kelly specializes in exploration – whether it’s internally through yoga and meditation, physically through health and fitness, culturally and socially through profiles, or the myriad ways travel brings all of that together.

Kelly has written for magazines and newspapers such as O: The Oprah Magazine, Martha Stewart Living, The New York Times, National Geographic Traveler.

Kelly embodies a level of grounded ambition. With a career that embodies freelancing, entrepreneurship, writing, and yoga, she offers us an example of what’s possible if we’re really willing to dig deep and own our multifaceted, whole selves.

Joy: take time off

Hustle: pen + paper list / clean desk / podcasts 

Connect with Kelly:https://kellydinardo.com


p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 126 | The Value of a Wife

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Episode 126 | The Value of a Wife

On this episode of the Soulful MBA podcast, we talk about a slightly controversial topic—the value of a wife. We touch on several articles we’ve read recently about the economic benefits for men who have a wife at home (or at least in a position where she is still primarily responsible for childcare and the emotional labor that takes place in families).

As feminists and entrepreneurs, we felt that it was important to invite this conversation into our community because there is still so much we need to shift in our culture around gender and the workplace.

Do you also wish for a wife—someone to take care of all the details and homework so that you can focus on your career and on building your business?

The first article we’re discussing is “70% of Top Male Earners in the US Have a Spouse Who Stays Home”. Another article we’d like to talk about is titled “What ‘Good’ Dads Get Away With”, which is the other side of the coin. You might have a husband who does a lot more than most husbands and fathers, yet you still find yourself being the primary caretaker and filling in all the gaps in your family’s day-to-day life.

Either way, women are often financially marginalized by gender roles and these seem to be exacerbated when we become mothers. This conversation affects almost all of us and it has to be acknowledged that it is still largely an unequal playing field. Something’s got to give!

Key Points From This Episode:

•    Examples of the silent labor we as women do that we’re not always aware of.

•    How men still have a higher earning capacity in the existing economic structures.  

•    The unequal playing field, where men have a different set of opportunities than women.

•    The double pressure on women to be home with the kids while also building a career.

•    Why so many women choose to hold back on their own ambitions.

•    The gender pay gap as a root cause of women staying home with the kids.

•    Drop the Ball and what women can do to change the patterns of unequal burden.

•    Why women often don’t ask for help.

•    Buying your way out of these part-time family responsibilities as a possible solution.

Words of Wisdom:

“He can turn off when he comes home from work and I can’t because there are just so many little, minute things that we have to deal.”

“Not only do customers expect to pay less for products from women owned companies, but women who launch their own businesses also have a harder time attracting venture capital funding or bank loans.”

Links Mentioned in Today’s Episode:

Soulful MBA — https://www.soulful.mba/

Tiffany Dufu — http://tiffanydufu.com/

Drop the Ball: Achieving More by Doing Less

Rachel Hollis — https://thechicsite.com/

Joy: SOMA System Focus Roller

Hustle: 70% of top male earners in the US have a spouse who stays home / What ‘Good’ Dads Get Away With


p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 125 | 7 Tips for Stellar Social Media Videos

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Episode 125 | 7 Tips for Stellar Social Media Videos

Today on the show we will be giving you seven tips for creating captivating and impactful social media videos! Video has been the format for social content for years and it shows no signs of letting up.

So what better way to master your social media skills than to brush up on your video creation strategy? These tips apply to both live and recorded video, and we touch on video primarily for Facebook and Instagram.

It is very important to keep your video content and each individual video within the larger picture of your social media strategy, so be sure to consider your audience and you can reach them in the most appropriate spaces and ways.

The tips we run through in this episode include having a clear goal and purpose for a video, deciding on a platform, headline creation, content and message preparation, calls to action, captions and subtitles, and lastly, thumbnail selection.
 

Key Points From This Episode:

  • Making sure you have a clear goal and purpose for your video.

  • Which platforms should you use to share a video?

  • How to create a compelling headline.

  • Outlining your content while steering away from full scripting.

  • Your all important call to action!

  • Captions, subtitles and adding supplementary text to your videos.

  • Selecting an amazing and compelling thumbnail.

  • The joy and hustle for this week!

  • And much more!

  •  

Words of Wisdom:

“You should really consider how a single video fits into your larger editorial calendar.”

“You must drill down and figure out where your people are spending their time and how to reach them best in that space.”

Links Mentioned in Today’s Episode:

Namastream — https://namastream.com

Soulful MBA — https://www.soulful.mba

Clipomatic —https://www.apalon.com/clipomatic.html

Handbrake — https://handbrake.fr

 

Joy: Benro Let’s Go Selfie Stick + Tripod

Hustle: The Social Media Video Checklist


p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 124 | Trends in Online Business: Spring 2019

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Episode 124 | Trends in Online Business: Spring 2019

In this episode, we take a look at some of the current trends in online business we’re noticing in the Spring of 2019. From Facebook groups to the “new” Pinterest to shifts in membership and subscription model businesses to the rise of nanoinfluencers and IGTV. 

We dive into five exciting trends that we’ve been noticing, both on social media and in online business in general, over the past few months. We give you our take on what’s working, what’s not, and how you can embrace some of these changes, rather than be overwhelmed by them.

By the end of this episode, you’ll have some concrete evidence of the powerful role Facebook groups still play in connecting us, as well as what to make of the new ads that are going to be popping up all over your Pinterest feed! In addition, we take a look at the exciting shifts big brands are taking toward nanoinfluencers and WHY you should consider becoming an early adopter of IGTV.

Key Points From This Episode:

  • Why many women are only on Facebook for the groups.

  • Why we still recommend Facebook groups.

  • Pinterest recently went public: what does this mean?

  • What the next wave of Pinterest means for bloggers and podcasters.

  • Why we are getting back in the Pinterest game.

  • Shifts we’re noticing in membership and other subscription model businesses.

  • Why your audience really just wants to connect with you.

  • The rise of nanoinfluencers and how this model works.

  • The benefits of being a nanoinfluencer and how to become one.

  • Why are we seeing so much more IGTV?

  • How Instagram is rewarding early adopters of IGTV.

  • And much more!

Words of Wisdom:

“If it’s difficult for you to be on social as a business owner, there’s a mindset shift that has to happen.” — @namastream

Links Mentioned in Today’s Episode:
Audible —
https://www.audibletrial.com/soulfulmba

Pinterest — https://www.pinterest.com
Namastream — https://namastream.com/
Namastream on Twitter — https://twitter.com/namastream
Tailwind — www.tailwindapp.com/
Obvious.ly — www.obvious.ly/
Soulful MBA — www.soulful.mba/
Soulful MBA on Instagram — www.instagram.com/namastream/
Become and Online Teacher FREE Course — www.soulful.mba/teacher

Joy: Felix Gray Glasses

Hustle:
Are You Ready for the Nanoinfluencers?
These Women Are Only on Facebook for the Groups


p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 123 | The Future of Instagram

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Episode 123 | The Future of Instagram

After reaching “peak perfection” on Instagram sometime in mid-2018, the platform has started to shift to less-beautiful, less-curated content. Listen in to hear our views about this changing trend, as well as our evolving beliefs and predictions about social in general.

Looking for some Insta tips? We discuss a number of the new features that Instagram will be rolling out in the near future…

 

Joy: @trinnylondon / @trinnywoodall

Hustle: The Instagram Aesthetic Is Over / 7 Exciting Instagram Features Coming in 2019

 

Other Mentions:How to Use the Donation Sticker on Instagram Stories


p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 122 | Our Controversial Approach to Facebook Groups

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Episode 122 | Our Controversial Approach to Facebook Groups

We’ve got a complicated relationship with our Facebook Group. Every few months we have a serious conversation about shutting it down. Neither of us would ever choose to spend time on Facebook for fun, so our Group is really the only reason we both maintain our accounts on the platform.

Although there’s #noshame in archiving a Facebook Group that’s run its course, there are a few key strategic reasons why we’ve decided to keep ours going (and why you might want to keep yours up and running too).

Joy: connect via old-fashioned IRL networking
Hustle: News Feed Eradicator for Facebook


p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 121 | What is a Beta Launch (and how can it help my business)?

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Episode 121 | What is a Beta Launch (and how can it help my business)?

In this episode, we explain the concept of beta launching—and why we encourage all of our clients to use this strategy to launch new products, programs, and service packages. You’ll learn why we think that releasing an imperfect offer is the most efficient path to success in online business.

To illustrate the power of beta launching, we share our detailed stories of founding two software companies with this method.

Joy: Drunk Elephant
Hustle: Beta Launch Checklist

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 120 | Finding Your Inner Voice with Kelly Covert

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Episode 120 | Finding Your Inner Voice with Kelly Covert

Kelly Covert is an inner voice coach with a passion for helping women believe and achieve their big vision by connecting deeply with the wisdom that is inside of them (all while owning their worthiness each and every day). Through her intuitive, heart-centered coaching, she helps women awaken to their true power as creators and world-changers.

She is the creator and host of the In Her Voice Podcast. Her work has been featured on The Huffington Post, The Elephant Journal, and YourTango.com

Kelly, a recovering perfectionist, is also a professional flutist with Symphoria, a wife, the mother of two teenage boys, and the mama to a beagle named Piper.

Connect with Kelly: website // Instagram

Other Mentions: The Cut: Can You Be Ambitious and Happy? / Girl, Stop Apologizing

Joy: Take a (week )day off!
Hustle:Moonsight Planner

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 119 | A Culture of Failure: The Story of Elizabeth Holmes

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Episode 119 | A Culture of Failure: The Story of Elizabeth Holmes

In this controversial conversation, we share our thoughts and feelings about the downfall of Elizabeth Holmes—the youngest self-made female billionaire in history. After dropping out of Stanford at age 19, Elizabeth founded the heath-tech company, Theranos, and went on to raise a staggering $700 million before losing everything in an epic public scandal.

Listen in to hear our take on Elizabeth and her story, including the implications we think it has on other female founders.

 

Joy: The Dropout Podcast

Hustle: Loom


p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 118 | How Your Personality Type Impacts Your Online Business with Brit Kolo

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Episode 118 | How Your Personality Type Impacts Your Online Business with Brit Kolo

Brit Kolo is a Marketing Coach who helps online business owners build marketing strategies based on their Myers-Briggs personality type.

As the creator of the Marketing Personalities Framework, Brit has created a set of sixteen personality-specific strategies to help you to grow your business in a feel-good way. Her unique work is designed to help you go deep, find your true self, and grow that business of yours without feeling fake and sales-y.

Connect with Brit: Marketing Personalities

Joy: listening to podcasts
Hustle:Asana

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 117 | The Biggest Mistake We See With New Online Teachers

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Episode 117 | The Biggest Mistake We See With New Online Teachers

We’ve been noticing FAR too much attention lately being placed on the technical intricacies of building a business. We, as humans, tend to obsess over the things we can easily control or measure (Equipment!  Productivity! Instagram followers!), but it’s much more important to focus on the bigger picture (such as the role your business plays in your niche market).

We encourage you to invest your energy into mapping out your story, refining your message, and your connecting with your audience. What can your program do for the people in your community? How does working with you lead to a transformation for another human being?

 

Joy: +Acumen Storytelling Course

Hustle: Building a StoryBrand: Clarify Your Message So Customers Will Listen


p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 116 | Building the She Recovers Movement with Taryn Strong

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Episode 116 | Building the She Recovers Movement with Taryn Strong

Taryn is the co-founder of SHE RECOVERS (with her mama, Dawn Nickel.)  SHE RECOVERS® is an international movement of self-identified women in or seeking recovery from a wide variety of issues, including substance use disorders and other behavioral health issues, trauma, abuse, codependency, cancer, grief, low self-esteem, perfectionism and other life challenges. SHE RECOVERS® creates welcoming spaces and transformative opportunities – online and in real life – to connect, support and empower recovering women. 

Taryn is a Trauma Informed Yoga instructor, dōTERRA Wellness Advocate and soon to be Recovery Coach. She has led over 25 yoga for recovery retreats, presented at several Yoga conferences, and has co-taught alongside Elena Brower. More recently, Taryn has started teaching SHE RECOVERS Yoga at Kripalu Center for Yoga and Health and launched an inaugural SHE RECOVERS Yoga Teacher Training  Program (October 2019.)

Connect with Taryn: She Recovers | Instagram

Joy: move your body everyday in a joyful way

Hustle:The Four Hour Workweek / The Beautiful Life Lab


p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 115 | Building a Marketing Empire with Emily Hirsh

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Episode 115 | Building a Marketing Empire with Emily Hirsh

In today’s episode, we interview Emily Hirsh—an industry leading Facebook Ads and Sales Funnel Strategist who works with high-profile entrepreneurs to grow their businesses online.

In less than three years she has expanded her business from a single client to a multi-million dollar agency with over twenty people on her team. Emily now works with some of the biggest names in online business—from life coaches to fitness experts to Internet celebrities.

Emily and her team work with business owners to take the fear and overwhelm out of marketing and make even the most complicated launches feel stress-free.

When Emily isn’t growing her online empire, you can find her traveling the world with her family or playing in the park with her two young children. 

Connect with Emily: website / podcast

Joy: morning routine / house manager
Hustle: to-do list (top 3), momentum masterclass planner


p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 114 | Do I Really Need a Sales Funnel?

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Episode 114 | Do I Really Need a Sales Funnel?

If you’re working in the online sphere, you’ve probably heard the term “sales funnel” more times than you can count. But understanding what it is (and how it can help your business) is a whole other story.

A sales funnel is a series of steps that potential customers take on the way to purchasing. It’s a marketing term for the customer journey, although that “journey” is definitely a guided tour led by the seller. This marketing model allows online entrepreneurs to simultaneously refine their messaging, and get real-time data capturing which customer segments are responsive to their offers. Sounds great, right?

Maybe...

While the analogy of a funnel can be useful to a point, we believe that it oversimplifies the relationship that we have with or audience.

(Listen in to learn what kind of model we use instead.)

Other Mentions: How the Flywheel Killed HubSpot's Funnel

Joy: Roar. 30 Women. 30 Stories.

Hustle: More Start-Ups Have an Unfamiliar Message for Venture Capitalists: Get Lost

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 113 | Growing a Family Maker Business

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Episode 113 | Growing a Family Maker Business

In this episode, we check in with Jeni about her family’s maker business, Woodland Alchemy. It’s now been a year since the seed of an idea began to germinate into a creative outlet, a family hobby, and (eventually) a local artisan business. Where is the business now? What’s been Jeni’s proudest achievement? What lessons have they learned? What do they plan to do differently in the upcoming year?

Joy: linen smock (similar)

Hustle: Ken Burns on MasterClass


p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 112 | Maura Manzo on Her Journey from Bartender to Thriving Yoga Studio Owner

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Episode 112 | Maura Manzo on Her Journey from Bartender to Thriving Yoga Studio Owner

Maura Manzo began to practice yoga to “learn to breathe” after a fire destroyed her home in 2006 and has been on a journey to share yoga with others ever since.

Following her yoga teacher training, Maura raised $20,000 for HIV/AIDS programs in South Africa in collaboration with Off the Mat into the World. She considers that project a defining moment in her life and in taking her practice to the next level, both as a student and as a teacher.

Maura has extensively studied trauma informed practices and the intersection of social justice and yoga and she is dedicated to making the practice of yoga more inclusive and accessible for all people. Maura’s deep commitment to building community shows up in all that she offers.

Maura has been invited to teach at Wanderlust Philly, has been named one of Be Well Philly’s Top 5 Yogi’s to Watch, and was featured in Origin Magazine. She teachers classes, workshops, and trainings at her studio, Yoga Home, which also offers online classes through Namastream.

 

Joy: Basketball Games / Travel / Netflix Binges

Hustle: Soulful MBA Podcast (blush) / loom / Off the Mat Into the World  / CTZN Well / Paper Planner

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 111 | All About the Numbers

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Episode 111 | All About the Numbers

We’re sharing the down and dirty details for how we track and manage the finances for our business. You’ll learn our favorite tip for reducing our year-end tax burden and we’ll share some suggestions for what types of information you should be tracking each month in your own business.

What steps can you take now, before the end of the calendar year, to reduce your tax burden? What metrics should you be measuring each month? What is a customer journey and why/how should you be tracking it?
 

Joy: Seedlip

Hustle: “I’m a Developer. I Won’t Teach My Kids to Code, and Neither Should You.”

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 110 | The Digital Artisan Manifesto

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Episode 110 | The Digital Artisan Manifesto

After five years of immersion into entrepreneurship, we’ve learned a few things. Here’s the advice we’d like to share with our fellow founders, distilled into 23 suggestions for building an intentional business online.

These are the practices of Digital Artisanship:

  1. Identify your core values early. These will be your touchstone and will help you to navigate every difficult decision.

  2. Ask why. Daily. Don’t assume that what’s been right for others is right for you.

  3. Build it well. Quality matters. Strive to be an artisan with your work—whether you’re making soap or outlining an online course.

  4. Curiosity is essential. Your ability to approach problems with wonder will carry you through.

  5. Audit your supply chain. Prioritize your values over what’s cheap or convenient or fast. Hire the people whose work you want to see more of in the world.

  6. Embrace niching. This will be the key to your financial success. Understand a specific group of people and serve them well.

  7. Value relationships over transactions. Treat your employees, contractors, and suppliers with trust and respect.

  8. Demand fair prices from your customers. Avoid the negative energetic exchange that fuels resentment.

  9. Pay fair wages to your team. Honor the community by respecting someone’s training and expertise.

  10. Embrace the long game. Slow down. Build in buffers. It always takes longer than you think. An idea, when followed through with consistent action, can create tremendous financial liberation.

  11. Be mindful of interconnectivity, the larger ecosystem, and ripple effects.  What we do affects others (and our future selves).

  12. Embrace a culture of responsible generosity. Infuse your business practices with service and philanthropy, but not to a point that it drains you or breeds resentment. You know when you’re overextended. You know when you have more to give.

  13. Trust your intuition. Eliminate the tasks that some advisor or random Instagram post told you that you “should” be doing.

  14. Do what’s right instead of what’s easy. Treat leadership like a sacred duty. (If you’re reading this, you’re a leader.)

  15. Look beyond profit and growth. Money is a metric of success, but not the only one.

  16. Tell your story. Encourage others to tell theirs.

  17. Amplify the work of others. Use your platform to showcase the voices that you respect and admire.

  18. Connect with real human beings. Networking will get you off the ground in the beginning and it will accelerate your success as you grow.

  19. Value your offline life. Carve out analog space. It will refuel you.

  20. Speak up. Your voice matters. You won’t get there by playing small. Bravery is inextricably linked to your success.

  21. Nobody does it alone. Find the people who will celebrate your victories and pull you out of those inevitable dips and struggles.

  22. You can figure it out. You don’t know it all and you never will. Be willing to roll up your sleeves and get dirty.

  23. Know that success is possible for you. It make take longer or look differently than you expect. It’s worth it.

WE WANT YOUR HELP…

Collectively, we have an opportunity to impact how this evolving economy shifts, to drive it in a more intentional direction. Please share these #digitalartisan practices with your people. Let’s build a world where entrepreneurship equates to creativity, service, and sustainability.

 

Joy: David Whyte’s Santiago

Hustle: The Digital Artisan Manifesto


p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 109 | 2018: A Year in Review

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Episode 109 | 2018 A Year in Review

As with last year, we’re bringing you a recap of the year vis-à-vis our favorite things. Here are the links for you (think of it as a stellar gift guide or a place to bookmark for inspiration later on):

Best Books
Jeni: The Lost Girls of Camp Forevermore / Charlotte Walsh Likes To Win / The Female Persuasion: A Novel
Sandy: Witch: Unleashed. Untamed. Unapologetic. / Dare to Lead: Brave Work. Tough Conversations. Whole Hearts.

Best Netflix Shows
Sandy: Feminists: What Were They Thinking?
Jeni: Salt Fat Acid Heat + (the book)

Best Purchase
Jeni: kayak
Sandy: private pilates classes

Most Influential People
Sandy: Tara Mohr
Jeni: Sandy <3

Favorite Instagram Accounts
Sandy: @selfportrait_society
Jeni: @generalstore

Best Decisions
Sandy: our return to wellness
Jeni: finally putting our software on sale

Best Articles
Sandy: Powerful Women Talk About Power
Jeni: Reconsider / Signal v. Noise

Best Conference
Jeni: She Recovers
Sandy: She Recovers

Best Podcasts
Sandy: ZigZag
Jeni: Yoga Behind Bars: A Conversation with Jess Frank

Our Words for 2019
Jeni: Amplification
Sandy: Efficiency

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 108 | The State of the Wellness Industry

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Episode 108 | The State of the Wellness Industry

Our industry has evolved significantly over the past decade, and this is perhaps best exemplified by the explosion of the Peloton brand. How does a spin bike company that’s now valued at a whopping $4 billion impact regular people like us? What changes are we seeing in the mainstream yoga industry? What are our own plans for the future?

Listen on...

Joy: The Sill

Hustle:Dare to Lead / (available for sale in our Soulful MBA Shoppe)

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!