Episode 92 | Building a Personal Brand

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Episode 92 | Building a Personal Brand

We’ve been thinking a lot lately about the value of building a personal brand, even though this is a concept that makes the two of us a bit uncomfortable.

We’ve both been known to “hide” behind our corporate brand because we’re part of a larger team, but are we doing this at the expense of our future success?

There’s a feeling that many women share, that we need to have a doctorate (or more!) in a subject in order to speak publicly about it. But the truth we're realizing is, that in business, we each just need to show up fully as our imperfect selves.

Some great examples of personal brands we follow: Patricia Russo, Danielle LaPorte, Carmenspagnola, Elena Brower, Lisa Lister, Brené Brown.

Joy: How to Make Shrubs, Girl Meets Dirt
Hustle: 2 Years From Now, If You Don’t Have A Personal Brand, Nobody Is Going To Work With You

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 91 | trends in online business

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Episode 91 | Trends in Online Business

Change is the only constant in life (and business). Here are a handful of interesting trends/shifts that we’ve been noticing over the past few months: 

  • Email Marketing: The traditional advice in the online business space has been to grow your list and email your subscribers A LOT. The new trend we’re noticing? Email only when you have something of value to share. As the Internet has become more noisy, we need to be mindful about adding to the cacophony…
  • Live Video: Part of showing up and embodying your brand these days involves live video. We don’t see this trend going away anytime soon, so we suggest becoming comfortable with this medium if you’re looking to grow your business online.
  • Long-Form Blogging: Put out LESS content, but make it BETTER. It should be in-depth, comprehensive, and useful for your quintessential clients.
  • Audio + Digital: The sweet spot of business (and modern culture) is increasingly the intermixing of digital and analog. Human connection PLUS (or via) tech. Passive income is getting harder and harder to come by, but digital offerings PLUS physical products and/or real human connection is HOT. (Plus, you can charge more money for this type of offering.)

Joy: The Shopkeepers
Hustle: Zoom

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Office Hours | How to Take Your Coaching Online (Part 2)

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Office Hours | How to Take Your Coaching Online (Part 2)

As a follow-up to Part 1 of our Online Coaching conversation, this episode reveals some specific tips for how to determine pricing for your live-streamed coaching sessions.

Let’s start with a huge and incredibly important DON’T: Never sell your services by the hour (or even by the session). Going this route means giving your clients total control of your process and an escape hatch if the work gets too tough. (Of course, you’d never want to trick your clients into purchasing more services than they need, but most clients need far more support than they realize.) One big breakthrough is not enough; they may feel done long before they actually are done.

What’s the alternative? Create packages of sessions. Doing this allows you to deliver real value to your clients, truly help them improve and develop, and embrace a business strategy that creates sustainable income for you as a coach.

Here are some rules of thumb for pricing your online coaching packages:

  1. Keep it simple.
  2. Offer at least three options / levels.
  3. Know your audience.
  4. Set a revenue goal and work backwards. (Check out our full blog post on this topic here for examples of calculating your own pricing.)

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Office Hours | How to Take Your Coaching Online (Part 1)

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Office Hours | How to Take Your Coaching Online (Part 1)

We’re bringing back Office Hours this week to discuss the practical tactics of how to take your in-person coaching practice online. It’s a little known fact that online one-on-one coaching sessions are often more reliable money-makers than courses or memberships!  

Far too many entrepreneurs dive into launching an online course before they’re truly ready. And courses may seem like “passive” revenue streams, but they actually require some serious prep work and behind-the-scenes management.

One-on-one online consults, on the other hand, are the perfect way to build both revenue and clout while offering valuable services to eager clients. You may want to eventually build a course, but starting with online coaching sessions can help you build the foundation you’ll need to make that future online course a massive success.

Need more reasons to take the live-streaming route right now for your coaching business? Here you go:

  • Private online coaching requires virtually no prep. Unlike pre-taped videos, classes, and courses, you can work with a client in any tidy, relatively well-lit room. And as soon as you hit the live-stream button, you’re ready to rock.
  • Online client consults help you build your fan base while earning money. Cultivate meaningful relationships with your students, bring in revenue, and develop your impeccable reputation all at once!
  • One-on-one live-streamed sessions allow you to hone your craft. Refine your content and coaching style by working one-on-one with clients. Spend a year or so learning about your clients’ common questions, problems, or issues through individual sessions. That way, when you’re ready to build a group program or course, you can tailor it to address their specific needs.
  • Virtual coaching saves you time. Coaching in person is a great way to build rapport, but often means commuting to an office, a studio, or the client’s home. Online sessions allow you to save travel time and therefore book more sessions per day (or take some much-needed time off).
  • Private online coaching creates instant boundaries. Many teachers have told us that they struggle to end their in-person sessions diplomatically. People love to stand around and chat once the work is done, even if the coach has a mountain of other work to tackle. Live-streamed sessions mean clicking off when you’re done without any drawn-out goodbyes.

In Part 2 (which comes out next week), you’ll learn about how to price and package your online coaching sessions.

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 90 | Favorite Things

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Episode 90 | Favorite Things (Summer 2018)

We’ve been collecting some of our favorite resources to share with you this summer, including our newest Instagram favorites, some powerful, yet simple, tech tools to try out, our favorite new podcasts, and some bonus online shops that we recommend you check out.

Favorite Instagram Accounts
Sandy: @helloplantlady / @knitatude / @thehellyeslife
Jeni: @accidentallywesanderson / @riseandwander / @ritual_botanica

Business + Tech Resources
Sandy: CutStory for Instagram Stories
Jeni: DuckDuckGo Chrome Extension 

Podcasts We’re Crushing On
Sandy: Call Your Girlfriend / Ear Hustle
Jeni: Werk It: The Podcast

Online Shops
Sandy: Piece on Peace / RMS Beauty
Jeni: Primary Children’s Clothing
 

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 89 | Brooke Tyler

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Episode 89 | Brooke Tyler

“The fitness industry needs this invitation towards embodiment.” - Brooke Tyler

In this episode of the podcast, we interview powerhouse Namastream client Brooke Tyler about her experience growing her Asheville, NC-based acupuncture and pilates studio online.

After growing her local studio and clinical business to a 4,000+ ft location with twelve employees, you’ll learn why Brooke chose to pursue the online growth path (rather than opening up an additional studio location).

Brooke discusses her decision to incorporate seasonality into her online program, how she balances single motherhood with her business, and the specific way that she schedules her time each week and month to fit everything in. 

Connect with Brooke: Clasique Acupuncture & Pilates Studio / Core Self Online / Instagram 1, 2, 3

Other Mentions: Dorothee VandeWalle

Joy: You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life / You Are a Badass at Making Money: Master the Mindset of Wealth
Hustle: blank journal + favorite pens

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 88 | Nikki Estrada

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Episode 88 | Nikki Estrada

In this episode, we interview beloved Namastream client, Nikiki Estrada, about her transition to online business.

Nikki, who lives in Northern California with her husband and two daughters, has more than 20 years of teaching experience and has been leading 200- and 300-hour teaching trainings for more than a dozen years. She is YA500hr E-RYT and was Director of Trainer Development for YogaWorks for more than 7 years, where she supported and mentored teacher trainers. She leads intensives, immersions, and workshop series in the San Francisco Bay Area and beyond.

In addition to offering her own yoga membership on Namastream, Nikki contributes to Yoga International, served as a 2016 Athleta Ambassador (for embodying the Power of She), was sponsored by Zobha, has presented at Yoga Journal conferences, and was voted best yoga teacher by Marin Magazine in 2016.

In our conversation, Nikki shares her opinion on the relationship between yoga and tech and offers tactical insight for building a thriving virtual studio.

 

Connect with Nikki: Nikki Estrada Yoga / Instagram / Nikki’s Membership on Namastream

Joy: look into your Dosha / Ayurveda by Siva / Monica Yearwood / Mark Halpern
Hustle: How I Built This Podcast

 

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 87 | Summer Reading List

Episode 86 | Amy Walsh

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Episode 86 | Amy Walsh

At some point in our mainstream culture, brand authenticity started to equate to the physical reality of the space where we are completing our work—but that’s often the least interesting part of what we do.

More interesting questions: What is your work making possible? How is it impacting our culture? Our guest today, Amy Walsh, reveals that deep expertise in Photoshop and an eye for a pretty flat lay is not a requirement for producing interesting and important imagery for your brand. 

Amy is an artist, visual storytelling specialist, sculptural worldmaker, and founder of the Bureau of Tactical Imagination. She helps people uncover the visual story of their work, and use it to communicate their most important ideas.

As a visual artist she has exhibited in places as institutional as museums and as everyday as the streets. She has devoted her life to understanding and teaching about visual culture and creative process - a road that winds through her work as a university educator, a museum exhibit interactive designer, an activist and now digital culture maker.

Amy helps her clients and communities build the creative and risk-taking skills to be true innovators in all areas of their work.

Connect with Amy: The Bureau of Tactical Imagination
Other Mentions: Art Objects, Draw Your Weapons

Joy: go outside and feel the earth under your feet
Hustle: mastermind, Co-Commercial

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 85 | Holidays

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Episode 85 | Holidays

With summer upon us, we dive into the concept of vacation in this episode (and the cultural and legal differences between the United States and Canada). With Sandy about to take an extended trip to Europe, we discuss the importance of time off and reflect on some of our favorite trips.

Joy: Daily Harvest
Hustle: Logitech Slim Folio
 

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 84 | Kate Case: Building a Subscription Box

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Episode 84 | Kate Case: Building a Subscription Box

“Every now and then go away, have a little relaxation, for when you come back to your work your judgment will be surer. Go some distance away because then the work appears smaller and more of it can be taken in at a glance and a lack of harmony and proportion is more readily seen.” - Leonardo da Vinci

In this episode, we interview Namastream client, Kate Case. At the intersection of Eastern wisdom and Western science, Kate's body of work combines twenty years of experience as a professional yoga therapist, yoga teacher, Thai massage therapist, Eastern medicine (Chinese medicine and Ayurveda) practitioner, women’s wellness leader, women’s moon circle facilitator, and eastern energy anatomy expert.

Kate is a Nature-based Yogini, Moon Maven, Ritual Queen, Anatomy Geek, and Hormone Whisperer specializing in women's health, cycles, rhythms, body wisdom, and soulful integration.

You can learn more about Kate’s company, SHE Collective (the “SHE” stands for soulful, holistic, and embodied) here and her Ritual Box subscription here

Connect with Kate: www.shecollective.ca / www.ritualbox.ca / Instagram

Other Mentions: The Great Work of Your Life by Stephen Cope

Joy: Red Hot and Holy: A Heretic's Love Story, Nature
Hustle: High Speed Internet, Journal

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 83 | Wolfpack: Why Women Need a Tribe

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Episode 83 | Wolfpack: Why Women Need a Tribe

Inspired by a recent graduation speech by Abby Wambach and the classic book by Clarissa Pinkola Estés, Women Who Run with the Wolves, this podcast episode dives into the importance of women supporting one another in business and life.

In her 2018 commencement address to Barnard College, Abby Wambach delivers four pieces of advice to women embarking on their careers out of college. This is amazing advice for young women, but we believe that these themes are universal: 

  1. Make failure your fuel.
  2. Lead from the bench.
  3. Champion each other.
  4. Demand the ball.

We’re grateful to be part of this collective wolfpack with each of you… 

Joy: 2018 Barnard Commencement Address Remarks as Delivered, video version
Hustle: 13 Reasons Why You Should Read “Women Who Run With the Wolves” Instead

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 82 | Mae

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Episode 82 | Mae

This episode features an interview Mae Karwowski, the founder of Obviously—a tech startup that matches brands with social media influencers.

After working in social media management after of college, Mae had a hunch that influencer marketing was coming and had an idea to build a different kind of business—pairing an agency with a tech platform. Mae has gathered a team of experts to help her turn her vision into a reality, and in the process, she’s built a client roster of some of the world’s most iconic brands. 

We loved interviewing Mae, a fellow bootstrapped female founder, because her story is incredibly inspiring and her experience is so similar, in many ways, to ours.

Listen in to learn why innovation requires thinking outside of the box and why listening to your customers is such a powerful strategy for getting an edge on the competition.
 

Other Mentions: obvious.ly, Mae on Instagram

Joy: Half-day Fridays
Hustle: Trello

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 81 | Alchemy

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Episode 81 | Alchemy

In this episode, we dive into Jeni’s new side hustle, Woodland Alchemy. Listen in to learn about why she created a new business this year with her young daughter and how she fits it in while running our software company and co-hosting this podcast. 

Other Mentions: Stop Stealing Dreams: What is School For? 

Joy: Woodland Alchemy
Hustle: OnlineLabels.com

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 80 | Michelle

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Episode 80 | Michelle

In this episode, we chat with Seattle-based communications expert Dr. Michelle Mazur. Michelle’s motto is “Incite Action Always” and she’s known as the Communication Rebel.

Michelle has a PhD in Communication and was a university professor prior to starting her own online business. We chat with Michelle about her own entrepreneurial journey and then dive into her process for helping brands to craft their unique three-word “rebellion” (and why it matters to do so).

Other Mentions: Michelle Mazur’s website (where you can download her “3 Word Rebellion” worksheets for free!)

Joy: Game of Thrones
Hustle: The Four Tendencies

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 79 | Wellness

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Episode 79 | Wellness

“Like workout culture, wellness is a form of conspicuous consumption. It is only the wealthy who have the resources to maintain the illusion of an integral and bounded self, capable of responsible self-care and thus worthy of social status. The same logic says that those who smoke (read: poor), or don’t eat right (poor again), or don’t exercise enough (also poor) have personally failed and somehow deserve their health problems and low life expectancy.” — Gabriel Winant

We explore some controversial themes in this episode as we question the fundamental societal shifts that have caused “wellness” to explode as an industry in North America (and “medicine” to effectively function as big business).

Although we’ve questioned some of our culture’s intense demands for “productivity” and “exercise culture” in the past, this is the first time that we’re questioning the concept of mindfulness.

We’re not placing any stakes in ground on this issue quite yet, but the conversation is important.
 

Joy: Joule Sous Vide
Hustle: Natural Causes, Mind Control: Barbara Ehrenreich’s radical critique of wellness and self-improvement
 

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 78 | Dana

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Episode 78 | Dana

In this episode, we interview video marketing expert Dana Goldstein. Dana’s company, ChicFlicks, is Calgary’s leader in video production for small to medium sized businesses. She specializes in helping women business owners effectively share their stories with authenticity. 

In this interview, we dive into Dana’s entrepreneurial journey from journalist to mom to entrepreneur and author. She shares advice on how to best integrate live video into your social media presence and how to keep your social media schedule grounded and realistic.

Other Mentions: Dana’s website

Joy: Google Home
Hustle: Dubsado

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Dropping In | The Mend Podcast

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Dropping In | The Mend Podcast

We were recently guests on the Mend podcast with Anne Fricke and Amy Day, and we’d like to share an excerpt of the conversation here with you. We discussed the relationship between women, technology, and power, the restrictions we put on our children with respect to screen time, and our perspectives on charging what you’re worth.
 
You can listen to the full episode here. Thank you, Anne and Amy for inviting us onto your show!
 

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!



Episode 77 | Autumn

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Episode 77 | Autumn

Joining us on the podcast is the legal powerhouse, Autumn Witt Boyd. Autumn is a lawyer who specializes in helping entrepreneurs protect their intellectual property. She provides legal guidance with copyright and trademark protection, contract negotiation, and problem solving. Along with her team at The Law Office of Autumn Witt Boyd PLLC, she loves helping entrepreneurs grow their dream business through smart collaborations and deals.

Autumn is the mother of three small children, lives with her family in Chattanooga, Tennessee, and hosts the Legal Road Map® podcast. Her law firm’s mission is to provide “innovative legal services with integrity and joy, so that ambitious entrepreneurs can grow profitable businesses and create the life of their dreams.”

In this episode, Autumn shares her entrepreneurial journey, as well as some tactical insights into trademarks, privacy policies, contracts, and website terms and conditions.

Other Mentions: Autumn’s Website, Autumn’s GDPR Checklist

Joy: vacation
Hustle: Asana, Harvest



Office Hours | Before You Film Checklist

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Office Hours | Before You Film Checklist

In this episode, we walk your through our “Before You Film Checklist,” which serves as a cheat sheet of sorts for new online teachers. Make sure you never film another video with your mic off or your iPhone oriented the wrong way!

You can download a copy of the checklist here (scroll to the bottom of the post).

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!