Episode 121 | What is a Beta Launch (and how can it help my business)?

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Episode 121 | What is a Beta Launch (and how can it help my business)?

In this episode, we explain the concept of beta launching—and why we encourage all of our clients to use this strategy to launch new products, programs, and service packages. You’ll learn why we think that releasing an imperfect offer is the most efficient path to success in online business.

To illustrate the power of beta launching, we share our detailed stories of founding two software companies with this method.

Joy: Drunk Elephant
Hustle: Beta Launch Checklist

p.s. This podcast is sponsored by Audible. Head over to audibletrial.com/soulfulmba to get a free audiobook and a 30-day free trial!