Episode 49| Embodiment
After spending many months feeling uneasy about the public face of our brand, we’ve made the decision to consciously “embody” the company. We’ve chosen to do this in three ways:
by being very open and honest about our Story
by being intentional about our use of Imagery
by making decisions from our Values
In an era when products and services are increasingly commodified, we believe that embodiment can serve as an antidote. By showcasing our businesses as natural extensions of ourselves, we can bring much-needed authenticity and human connection into the economy.