Episode 57 | Visibility
In this episode, we summarize our big picture approach to online marketing. We see so much excitement among our clients about their teaching content, but all too often, marketing is an afterthought.
We have four basic suggestions for getting your brand in front of new people:
- Master the Hashtag
- Incorporate SEO.
- Invest in Paid Marketing.
- Be an Inspired Guest.
Once you’ve got someone’s attention, how do you keep them interested in your brand?
- Get them on your email list via a generous, free opt-in offer.
- Create and share great free content on a regular basis.
- Send out a regular newsletter that showcases your free content.
- Add a call-to-action to your social media platforms at least once per week.