Episode 75 | Sustainability

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Episode 75 | Sustainability

“We want you to be in this for the long haul, but you can’t do that if you’re working yourself to death… Your business is only as healthy as you are.”

Startup culture is defined by quick growth and fast exits, but we believe that true accomplishment and innovation results from longer-term thinking.

Starting a business is really not that different than starting a garden. You plant the seeds, water them, show up day after day—trusting that you’ll eventually see the garden bloom. Somewhere along the way, our culture became convinced that flowers that don’t bloom overnight are unworthy of planting. This kind of thinking is not only absurd; it’s dangerous.

We love the idea of building companies that will support our families and communities for years to come, but this means making choices sometimes that prioritize longer-term goals over short-term gains. This is actually not a novel concept—it’s roots run deep and sustainable growth was a common practice prior to the “expand or die” economic paradigm that evolved out of the Cold War.

Economic history aside, sustainable growth just makes sense in a world of finite resources.

Some questions we want to leave you with… What does success mean to you? What do you want your legacy to be with respect to your current business?

Joy: High Vibrational Beauty
Hustle: Overcast



Jennifer Barcelos

Seattle, WA