Episode 91 | Trends in Online Business
Change is the only constant in life (and business). Here are a handful of interesting trends/shifts that we’ve been noticing over the past few months:
- Email Marketing: The traditional advice in the online business space has been to grow your list and email your subscribers A LOT. The new trend we’re noticing? Email only when you have something of value to share. As the Internet has become more noisy, we need to be mindful about adding to the cacophony…
- Live Video: Part of showing up and embodying your brand these days involves live video. We don’t see this trend going away anytime soon, so we suggest becoming comfortable with this medium if you’re looking to grow your business online.
- Long-Form Blogging: Put out LESS content, but make it BETTER. It should be in-depth, comprehensive, and useful for your quintessential clients.
- Audio + Digital: The sweet spot of business (and modern culture) is increasingly the intermixing of digital and analog. Human connection PLUS (or via) tech. Passive income is getting harder and harder to come by, but digital offerings PLUS physical products and/or real human connection is HOT. (Plus, you can charge more money for this type of offering.)
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