Office Hours | Hashtags

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Office Hours | Hashtags

This episode dives into strategies for using hashtags (on both Instagram and Pinterest) to grow your online following. Hashtags allow your posts to become searchable on social media, so it’s a powerful way to get new eyes on your content.

 In terms of Instagram, we recommend that you:

  • Research the hashtags that influencers in your niche are using and explore the hashtags that your quintessential clients are including in their posts as well
  • Mix up your hashtag blocks so that you don’t get shadow-banned

For Pinterest, we recommend that you:

  • Use 4-6 hashtags (max) in your Pin descriptions
  • Don’t use hashtags in promoted (paid) Pins
  • Don’t waste your time revisiting old Pins to incorporate hashtags
  • Incorporate at least one long-tail keyword hashtag on ALL of your Pins


Jennifer Barcelos

Seattle, WA