Office Hours | Inbox

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Office Hours | Inbox

This quick episode shares our five rules for sending cold emails. By following these simple guidelines, you’re much more likely to receive a positive response (or any response at all). 

  1. Introduce yourself. Dropping a note to a new person? Want to pitch yourself for a podcast guest spot or a guest blog post? Please share a bit about yourself and include a link for how to learn more about you.

  2. Be authentic. Personalize with context or, even better, a compliment. Don’t blast people a blanket request without any personalization. Let the person receiving the message know that you’ve actually engaged with her/his content.

  3. State the value proposition. What’s in it for the person receiving the message?

  4. Use complete sentences. Maybe even proofread? Enough said.

  5. Have a specific call-to-action. What do you want the person to do? What action would you like for her to take?



Jennifer Barcelos

Seattle, WA