Office Hours | Instagram Micro-blogging (Part 2)
In Part 2 of our Instagram micro-blogging episode, we dive into several additional strategies you can implement to ensure your Instagram posts perform well:
Use location tags: Whenever you can (and feel comfortable doing so) forego mentioning location in your caption and simply use Instagram’s geotagging feature instead. Users love to know both what they’re seeing, and where it is in the world. Plus, location tagging increases engagement by 79%.
Lean on “link in bio”: Although Instagram makes you work for it, putting in the extra effort to direct people from your posts to your website pays off. At the end of each caption, include the words “link in bio” then create a trackable, unique URL with a tool like bit.ly so you can monitor traffic flow from your Insta posts to your site. (We use and recommend the paid linktree software.)
Use hashtags: This is a great way to get your content in front of people who aren’t following you yet! Using hashtags allows your posts to appear in search results with other posts sporting the same hashtag, exposing your brand to a wider audience. Start typing related keywords and Instagram will show you the most popular related hashtags. (Check out our previous hashtag episode if you’d like a deeper dive on this topic!)
Interested in checking out some active Instagram micro-bloggers that we love? Here are some of our faves: