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Episode 17 | Networking

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Episode 17 | Networking

“All things being equal, people will do business with and refer people to those they know, like and trust.” — Bob Burg

Some may associate networking with climbing the corporate career ladder (or embarrassing stock photos of people in ill-fitting business attire), but we discuss why networking is also key to finding success in entrepreneurship and online business. If you can figure out how to be a source of support and connection for other businesses, you’ll be amazed at how often those acts are reciprocated.

Networking doesn’t always have to be calculated; it can be an authentic expression of who you are and what you have to offer others. It can be kind, human, generous, and a refreshing response to a culture that’s increasingly dominated by technology.

Joy: Reach out to three people whose work has made an impact in your life (via email, live event, or social media) and write them a heartfelt letter.

Hustle: Join us in our free Facebook Community, Soulful MBA!


Resources Mentioned:


Episode 16 | Priorities

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Episode 16 | Priorities

What can you let go of in order to create space for your entrepreneurial vision? Is it an activity, a relationship, an obligation, or an idea? Maybe some of each?

In this episode, we talk about all of the things that we DON’T do in order to allow room for our businesses. You need to acknowledge that letting go is a really important part of finding success; nobody can do it all.

Joy: Drop the Ball by Tiffany Dufu || Don’t Do It: The Simple Solution to Clearing the To-Do List

Hustle: Gig Economy AppsSkip the Dishes (Canada), Laundry Apps



Episode 15 | Meaning

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Episode 15 | Meaning

In this episode, we explore the relationship between meaning and entrepreneurship. We dive into two different aspects of meaning in this episode: (1) the personal meaning that your work has for you as an individual creative being and (2) the larger question of whether or not your contribution really matters — does it fundamentally make a difference in the world to even a small group of people?

We get so caught up in the idea of optimizing the individual aspects of our daily lives, that we can lose sight of the bigger picture of our life’s work, but entrepreneurship can be an incredible way to leave a legacy. What’s yours going to be?

Joy: The Power of Meaning: Crafting a Life That Matters by Emily Esfahani Smith  

Hustle: Thomas L. Friedman: “Thank You for Being Late” |Talks at Google


Resources Mentioned:


Episode 14| Voice

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Episode 14 | Voice

A strong public persona (or voice) is an important component of any modern business. In this episode, we dive into the four elements that we’ve identified as being important to sharing your voice online:

  1. Messenger (identify WHO is the best person to be promoting your brand or product in any given scenario)
  2. Timing (you want to be really careful about promoting yourself too soon or too often)
  3. Message (master the art of copywriting, learn to write how you speak, tailor your message to the person who will be receiving it, practice being public with your voice consistently)
  4. Medium (you want to hone in on one medium first — writing, video, audio, maybe take a cue from whatever medium you’ll be using for your paid programs)

Joy: George Lakoff || Idea Framing, Metaphors, and Your Brain (video)

Hustle: Word Hippo || OneLook Reverse Dictionary || 33 Unusual Tips to Being a Better Writer || Panabee


Resources Mentioned:


Episode 13 | Kindness

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Episode 13 | Kindness

“Business is not about money. It’s about making dreams come true for others and yourself.” — Derek Sivers

Our company’s internal motto is: Be kind. Be brave. Be love. There’s a lot of power in being kind. So many of us promote kindness in our everyday lives, but not so much in business (probably because it is considered to be an act of weakness). We think that this is a huge missed opportunity.

We never would have imaged, until we did it for ourselves, that business could be a vehicle for love. We have incorporated kindness into our customer service, our professional networking, our team’s culture, and via the products we put out into the world. The biggest gift you can give to your clients and customers is to be a good listener — to be fully present and fully human to their experience.

Joy: More Love Letters (Ted Talk)

Hustle:  Anything You Want by Derek Sivers


Resources Mentioned:


Episode 12 | Gumption

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Episode 12 | Gumption

Gumption, as a word and as a concept (which Americans often refer to as “tenacity”), dates back to Scotland in the early 1700s, and although the concept is quite old, we think that it is a critical component of modern entrepreneurship.

This episode explores a number of strategies we recommend for building up your own capacity for gumption:

1. Set yourself up for success with self-care.

2. Start setting goals that you can control and then don’t let yourself off the hook. (Keep your word to yourself.)

3. It’s ok to try something new. (Creative problem-solving is arguably the most important skill in entrepreneurship.)

4. Capture successes + celebrate heroes and legends.

5. Community + accountability. (It is SO hard to be brave in a vacuum.)

Joy: Do something creative that scares you. #bebrave

Hustle: Shonda Rhimes’ MasterClass



Episode 11 | Creativity

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Episode 11 | Creativity

Could artistry and entrepreneurship be intertwined? We encourage you to follow your creative pursuits and, in fact, we believe that creative self-expression can help you to become a better founder and better human.

Taking great ideas from seemingly unrelated disciplines and bringing them together in a new way is the ultimate creative hack. We’ve witnessed this play out in life and in business. But…you’re going to have to get comfortable with most of your work being terrible (especially at first). Just keep creating, growing, and learning and, eventually, you’ll make something that impacts the world around you (and maybe even your business).

Joy: Creativebug || Skillshare

Hustle: Austin Kleon on CreativeLive || Steal Like an Artistby Austin Kleon


Resources Mentioned:


Episode 10 | Collaboration

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Episode 10 | Collaboration

Working together in partnership has been critical to our success in online business. You don’t have to do it by yourself and you, alone, cannot master every skill that’s necessary for success as an entrepreneur. In this episode, we explore the ways that collaboration can set you up for success. Do personality assessments matter for collaborative partnerships? What about archetypes? If you’re dreaming of having a greater impact with your work and through your business, consider ways that you can join forces with others in your market to build something bigger than any of you could do on your own.

Joy: The Four Agreements ||The Four Agreements (audiobook on Audible)

Hustle: Slack || Asana


Resources Mentioned:


Episode 9 | Transition

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Episode 9 | Transition

We’re living in an economy where each person is likely to work in a dozen jobs over the course of her career and where the only thing that’s stable is change. We recorded this episode to pay homage to the ever-present transition that so many of us are making in our careers and in our lives.

Sandy shares her own emotional and liberating journey from brick and mortar retail business owner to online entrepreneur. As you listen, you’ll learn why we believe that flexibility is the one true skill that matters in today’s world.

Joy: The Wild Unknown Tarot CardsFluevog Shoes

Hustle:  How to Pivot Your Way to Your Dream CareerYouTube, Pivot: The only move that matters is the next one



Episode 8 | Ambition

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Episode 8 | Ambition

“Intelligence without ambition is a bird without wings.” – Salvador Dali

This episode explores the role that ambition plays in entrepreneurship and the ways in which our definitions of ambition can shift over time. We discuss the interplay between owning our power, yet still allowing space for humility and how ambition shifts as we transform from employee to entrepreneur or from individual to parent.

How does ambition surface for you in different phases of your life? What about men versus women? “Naked ambition in a woman is problematic in the business world. We continue to walk a fine line. We have to demonstrate enough ambition to be taken seriously as ‘success material’ but not so much that we’re perceived as a freight train.” – Betsy Stark

What about Sandy’s point that the word “entrepreneurship” is replacing “ambition” for many of us these days?

Joy: The Kitchen Table Parenting Collection

Hustle:  Unfinished Business by Anne Marie Slaughter || Playing Big by Tara Sophia Mohr



Episode 7 | Grit

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Episode 7 | Grit

“I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.” – Steve Jobs

Do you ever think about grit — your ability to stick to a goal over a long period of time, even when circumstances get hard? Grit is one of the key qualities of successful entrepreneurs. You need to have a passion for (and dedication to) creating the business itself (not just a passion for the topic of your teaching or coaching). The good news is that the ups and downs of the entrepreneurial roller coaster will help you to develop that grit over time.

How long should you try out entrepreneurship before you really know whether it’s a good fit for you? How do you know when you should stick with your business versus when you should give up?

Joy: Letterfolk  (We want to make one that says: Relentless Perseverance.)

Hustle: Angela Duckworth Ted Talk

Grit: The Power of Passion and Perseverance



Episode 6 | Authenticity

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Episode 6 | Authenticity

“After you find your voice, you realize there’s really only one person to imitate, and that’s yourself. You do it by combining different influences. I think the first part of it is you do slavish imitations, which are almost like travesties, you know. But gradually you come under the right influences, picking and choosing, and being selective, and then maybe your voice is the combination of 6 or 8 other voices that you have managed to blend in such a way that no one can recognize the sources.” — Billy Collins

Afraid to start building a new business in such a crowded industry? Learn about why it’s actually a good thing to work in a market that’s crowded. At the same time, you’re going to need to find your own unique way of doing things if you’re ever going to stand out from the pack. Pay attention to your natural interests, even if they are seemingly unrelated to your business. The synthesis of two seemingly unrelated topics is where the magic happens.

Joy: The Great Work of Your Life

Hustle: Austin Kleon

White House Poetry Workshop



Episode 5 | Money

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Episode 5 | Money

Well, we’re only five episodes in and we’re already discussing money. Yep. We’re a business running a business podcast, so this was bound to happen.

Trying to figure out how much money it takes to start your own online business? Want to learn our perspective on bootstrapping vs. investment-backed companies? In this episode, we share our take on the various funding choices and offer our advice on how to best source funds for your own project or business. (We also share our own journey from bootstrapped, to startup accelerator, back to bootstrapped. Kind of a wild story. Maybe you can guess what we’re going to suggest that you do with your business?)

Joy: The $100 Startup

Hustle: Gusto



Episode 4 | Perspective

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Episode 4|  Perspective

If you’re searching for a process to de-risk your next business idea, you’ll want to grab a pen and paper and learn our best strategies for validating an idea, product, or service in your target market. We have a term for this concept — sleuthing — and we think that it can change your life (and set your business up for success). In this episode, we share why shifting your perspective is an essential component of success and we discuss specific tips and resources for helping you to get out of your own head.

Joy: Year of Yes by Shonda Rhimes

(Ted Talk) My Year of Saying Yes to Everything

Hustle: Will It Fly by Pat Flynn



Episode 3 | Commitment

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Episode 3 |  Commitment

In this episode, we deal with the third rail of online business; commitment. We are firm believers that success is rooted in the long view. How can we take action now that leads to predictable long term success? When you make a promise to yourself to take on a project in your business, we encourage you to honor that commitment. In our experience, business is often pretty underwhelming in the first few months, but can far exceed your expectations in just a few short years.

Entrepreneurship is not for the faint of heart. It requires being comfortable with a certain amount of risk and it is nothing if not a fantastic adventure. (“Life is either an adventure or nothing.” – Helen Keller). Even failure can provide a tremendous learning experience. You need to experience a whole bunch of micro-failures in order to achieve macro-success. Just dig in your heels, commit, and keep going.

Joy: Kitlife Planner

Hustle: Google Sheets



Episode 2 | Heroes

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Episode 2  |  Heroes

Asking a new friend to share her list of heroes and mentors is a sneaky way to get to know her quickly (and without asking a million prying questions). To lay the foundation of what’s to come on this podcast, we each share three of the people who’ve had the most influence on us, both personally and professionally.

Jennifer’s heroes include Al GoreSeth Godin, and Mary Robinson.

Sandy’s heroes are Sharon HoranJulia Arora, and Rich Roll. We realize that you’ll probably think we’re a bit eccentric after listening to this episode. It’s true. We are totally impossible to categorize, but we kind of like it that way.

Joy: Starting with Nothing Podcast with Julie Arora

Hustle: The Ship It Journal by Seth Godin



Episode 1 | Story

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Episode 1  |  Story

Welcome to the inaugural episode of the Soulful MBA Podcast! Today’s episode is an introduction to the two of us and our vision for this project. Jennifer Barcelos and Sandy Connery are the co-founders of the Namastream Software platform and the Soulful MBA online course and community. Although we come from very different backgrounds, we found common ground as ambitious moms looking to break into an industry dominated by young men. This is the story of our meeting and our intuitively-driven decision to go into business together.

Joy: Jamie Joseph Rings
http://www.jamiejoseph.com

Hustle: One Month Learning Site
http://onemonth.com